“We should interrogate the code of cyberspace as we interrogate the bills of Congress.”
Last week I joined 70,000 others in Austin for the interactive rodeo known as SXSW, a breeding ground for ideas & creativity. This meant a lot of pedicabs, food trucks, open bar parties, and hashtags.
A lot of my friends have asked what the experience was like. Questions range: What did you learn? What’s the next big startup? Was it overrun by hipsters? Did you eat a 3D Oreo? It’s like I had been hurdled into the outer reaches of space and back to return & report on the other-worldly activities of those “techies”.
The fascination is understandable. It’s not everywhere you see people wearing Google Glass and dancing with robots like it’s perfectly normal. SXSW represents everything emerging, innovative, and techie….buzz words of the decade.
I’ve decided to share a few thoughts on the conference – both positive and negative – because there is clearly a curiosity. But my commentary is less about the festival itself and more about tech as a “phenomenon” (spurred by an observation that the term “techie” has been rabidly used in recent months).
Lesson 1. South by Southwest is not so much about innovation in tech as it is about innovation in marketing.
When did all this nerdy stuff become cool? One word: brands. Years before I even touched a computer, South by Southwest was just a humble little conference fostering relationships between indie filmmakers, bootstrapped technologists, and garage bands.
A purist would say these early builders are the real technologists, the ones who actually built the memory chips that make up each of our computers. Since the dot com era, however, that definition has changed. Marketers have accelerated the mass commodification of “pure” technology with their ability to package previously bulky tech items into hip and accessible tools for all. At SXSW, it’s the marketers who now run the show by connecting with the early adopters whose products they evangelize, and then ultimately attract mainstream attention. We all buy into it.
My personal gripe with today’s loose application of “techie” is that those who self-appoint that term, including myself, often only understand the external aspects of technology- the result of the internal wirings, but not the wirings themselves. As consumers, our understanding is rather limited to the outer ecosystem of online communities, landing pages, and sharing platforms.
But I digress. I guess it doesn’t really matter who “techies” are anymore. We’ve moved into a world of platforms and social feed-based behavior that allows anyone to create without knowing a line of code. Which means that aside from developers and designers, most of us don’t actually spend time building like the Leonardo da Vincis of the dot com era…and don’t need to. Have a computer? Claim your domain!
Which leads to my second point: Tech is not limited to hipsters.
A recent phrase I’ve heard to characterize tech’s intruding influence on cities is “hood to hipster”. It implies that technology has resulted in increased gentrification, which the numbers (sadly) do support.
Admittedly, there were a lot of bikes, Warby Parker glasses, and converses at SXSW. And yes, participants in this “brave new world” are often SEO, CMS, Java, and Twitter gurus, overlapping with members of the “#selfie, #hashtag #excessive, Trader Joe’s” demographic.
The problem with describing tech as a strictly hipster phenomenon is that it precludes tech’s reach. The people who are going to adopt something early are often going to be upper-class “hipsters” with the means to. But as technology seeps into more areas of our life, it will inevitably become the underpinning of every industry. Tech is not so much an industry but a lifestyle everybody, regardless of class, will be adapting to.
This is why the public sector’s role in technology is crucial. The only way technology’s benefits can be experienced beyond a select population is when government prioritizes basic infrastructure upgrades that increase access to fast, reliable Internet, while implementing education training programs that make the less technologically-inclined prepared for tech-related jobs.
Chelsea Clinton noted in her keynote at SXSW that the distinction between “technologists” and “policy makers” is a false dichotomy. The “hood to hipster” phrase excuses the responsibility we each have to learn about this new world. There’s no excuse: we are all technologists.
So, what gives?
“Silicon Valley’s Youth Problem”. Even this accurate depiction of an important tech issue leaves me stuck. Pitting the old tech guard against today’s hungry youth yields nothing but balding folks angrily shaking their fists at millennials, a hardly desirable solution.
I don’t know the answer. One thing I do know: the new code of power lies in technology. Something we can all do, regardless of age, is to increase our tech literacy. Algorithms are the new gatekeepers: they affect our search results, what we read, what is deemed “news”. That’s enormously powerful! To that end, we should be asking more than just “what is the news?” but “how did this information find me”? Understanding this basic code will set the framework for healthier, more proactive digital lives.
My overall feeling after leaving SXSW is a a mix of overwhelming awe at the explosive advances in tech, coupled with a cynicism that none of these advances are leading us toward a world all that meaningful. But my real angst comes from the frightening prospect that the majority of us, including mild consumers of technology like you and me, aren’t technologically literate enough to understand the algorithms controlling SO MUCH of our daily online lives. How does our current consumption feed future consumption? What is data being used for? When are algorithms harming us? (To learn more about algorithmic literacy, read this.) I also worry about the growing knowledge gap for those with absolutely zero technological prowess.
I’m aware of the irony. I work in technology and the very things I decry are fueled by my own actions: a love for the packaging & commodification of technology, which leads to a voracious appetite for more, which exploits our largest human vulnerabilities, which leads to compulsive behavior. Yet that’s why I question it, knowing that speaking up is a privilege afforded to those with the luxury of access and with the hope that these questions can improve our evolving relationship with tech.