“You have to get offline. I’ll say it again. You HAVE GOT TO GET OFFLINE. YOU HAVE TO GET F***ING OFF F***ING LINE.” – advice from legendary E. Jean Carroll, of Ask E. Jean, America’s longest currently running advice column
Better advice could not be more emphatically expressed. I took it to heart for 4 months. 4 months of purposeful separation, living life offline, unplugged…or at least as unplugged as life can be when you have a smart phone and still tweet and email and you know, do almost everything except Facebook + Instagram. Still, give a girl some credit: pulling the plug on Facebook was a big deal, kind of like moving to a desert island. I even wrote a goodbye letter. (melodramatic twentysomething)
I remained pretty social on the island. Before I knew it, 3 months had gone by. One night I thought about the social network and tried to log back in. There were several tell-tale signs I had been gone for a while; for one, I couldn’t remember my log-in. My web history was clogged with news articles instead of the usual Facebook photo albums and in fact I momentarily forgot who some people in those albums even were. Months before, merely typing www—>> triggered automatic completion of “site-thou-shall-not-be-named”.com, and now… LinkedIn has replaced it as the most frequently visited site. If ever there were a sign of professional maturity (or boringness)…
Upon sailing Home a few days ago, Facebook almost seemed foreign, like returning to college after being abroad for a couple months. Soon, though, the falsely jolly, slickly disingenuous first-world details that had ceased to exist during my time away came trickling back into consciousness. Bloop! There went the little red notification. And here we go again…
Ignorance is bliss, I had told myself. But what I’ve realized is that the problem was never really about Facebook or the technology or all the obnoxious statuses out there; the problem was me. I needed to clear out my own cache of judgement.
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I deactivated my Facebook and Instagram accounts on 12/12/12. Since it was supposedly the end of the world, I decided to enter the ‘new’ world with a clean slate. I wanted to return to the root of being social without the distraction of a buzzing phone, without feeling compelled to take pictures of my brunch, and without the aid of a red Facebook notification to alter my serotonin level. I entered detox mode.
My primary justification was personal. I thought that my personhood – the very root of my identity – had been reduced to a set of data points on Facebook. I was living my life out online. How could I allow a single website to simplify my life to a bunch of photos, text, and information? It was naval-gazing for sure, but I couldn’t shake it. So, I left to return to my offline roots but not before posting a status on Facebook asking people to send me their email; I would write occasionally with life updates, philosophical meanderings, and other angsty Thought Catalog-like topics. Several people did reach out and I was happy to keep my social network limited to these newfound thought followers, family, and close friends. It was my way of keeping in touch.
Life offline was revolutionary & simple. It gave me greater appreciation for things beyond the digital realm such as parks, museums, and coffee shops with no wi-fi. I spent a month at home in Tennessee, a month in San Francisco, another month eating a bunch of really really good food for my job back in New York. Normally, I’d be sharing & posting like it was my job but I restrained. I just ate, just observed, just explored. The ‘justs’ were more than enough. No one was validating the awesomeness of my adventure, so I could focus on the actual act of exploring. It was great. There were moments when I wondered if I was missing out (and for sure, I later found out there was A LOT) but I was aware of the really important things. In fact I remember secretly gloating that I knew about the new Pope before some of my Facebook-hounding friends did. (Twitter – 1, Facebook – 0)
Ultimately, however, I discovered a glaringly simple truth through deeper offline conversations : we’re lonely. Some more than others, but at the end of the day, it’s a large reason why social networks like Facebook and Twitter have taken off. Introvert or extrovert, we’re all searching for some form of connection.
Yet connection is thrown around like free lunch these days. Mark Zuckerberg’s Facebook mission, “to make the world more open and connected” is noble. But just like lunch, real connection never comes free. You don’t amass friends and spit stuff into the never-ending stream of content and expect connection to magically appear. (You also don’t sell that information to marketers, but that’s another topic for another day.) Facebook is not the magic ingredient. If we truly want connection, we must first change ourselves.
When I logged back onto Facebook a few days ago, updating my profile with an affirming Facebook status “They always come back”, I found myself digging back into connections – weak, strong, and the many in-betweens. While catching up with the lives of those I had almost forgotten about, I was reminded of life’s continuous march. Over the course of our lives, things happen, people change. In this digital age, social platforms are there to document it all. While I traveled coast to coast, going from San Francisco to New York, life for others did not stop and wait for me to press ‘play’ to be reenacted. People continued to post, comment, like, and tag whether I was there to participate or not. I had missed a Canadian friend’s trip to New York with her band. I had missed lovely photos from an acquaintance’s wedding. I had no idea the company I worked for had uploaded and tagged an embarrassingly hilarious video of me. (Self-scrutiny commence.)
Anyway, I’ve come to the conclusion that my view of personhood must evolve like the times. I am nostalgic for a Web that no longer exists. I’d like to think of myself, as author Zadie Smith puts it, “a private person, a person who is a mystery, to the world and to herself.” But I am naive. I’ve taken 4 months time (and an entire Facebook timeline of inner sciamachy) to set aside this identity crisis. I come back because I want to write. Truthfully. Part of that means knowing people. Social media is a way to be part of a conversation you’re creating together with fellow beings. For all its clutter, social media can be rich and multi-faceted. On other days, it can be also be self-glorifying, artificial, and so damn annoying that I wonder if I should just disconnect again.
But that’s life. Life is not always beautiful. Take it or leave it; I choose to take it. Not being on social media means I will simply know less about what is going on with other people. That is not a bad thing. But even so, I firmly believe humans are not made to be fully removed from each other, whether that is physically or virtually. Do you want to participate and steer the conversation toward good? Yesterday’s Boston Marathon terror serves as an example. People gathered updates and news real-time to help those in need. Coverage through social media was a mix of qualitative and informative, creating a complete (while heartbreaking) picture of the unfolding scene. The Internet, if we choose, really can be a useful tool for good.
For all its good, though, we must be reminded that the data points we generate can underrepresent reality. Living offline is messier and more complex. Walking away from social media, at times, is not necessarily practical, as we live in an age where many of our communities and lives are built on these platforms. So what I’m granting myself is an approach, a mindset: one of connection rather than comparison. It’s easy to look at the filtered photos and artuflly written statuses as gunk that clogs our news feed. But lighten up. On the days you peer into the screen of your laptop and simply can’t find any semblance of relation to your perfectly posed fellow human beings, just remember that what you see is a mere half-reality and carefully selected portion of life. Life isn’t simply the story you tell about yourself on the Internet. It’s merely one of many.
This is my relapse. I’m back to listen, contribute, and document the evolution of our virtual selves. This time, I realize I am not above it all. While I can’t promise zero judgment, I welcome your sharing. In a sense, I agree with Zuckerberg: our selves evolve and like it or not, it’s a story worthy capturing.
If ever there was a heaven on earth, I imagine it involving unlimited food & drink on a beach. The world’s most talented and intelligent folks would be present, including David Muir and Anderson Cooper (my big news crushes). Cue the right music and they’ll change the world.
What’s described is basically one big cocktail party, only high-achieving and probably out of my reach. Since cocktail parties typically don’t accomplish much more than tipsy small talk (at least in this physical world), I can only hold hope that creating a productive (non-celebrity) one in the digital sphere is possible.
My friend Steve Spalding is working on a network that gets clever people together to discuss difficult (but solvable) questions, form thesis’ about how to solve them, and create actual solutions (papers, products, organizations, events etc…) to help chip away at them. Here are 3 examples of questions that this proposed network would attempt to solve (keep in mind there are a wide range, these are just the top 3 that piqued my interest):
Improving your diet is often as much about where and when you eat as it is about what you are eating, how can we develop way(s) to get people to include more vegetables, whole grains, lean proteins, and fruit in their diets without making the plan seem like a “diet”?
Crowdfunding technologies have been highly beneficial for small producers, artists, and engineers who need capital injections without the onerous terms often associated with them, however, they don’t allow communities to come together and share both their skills and their capital to create larger more complex projects. How can we develop a system of Crowddoing that brings people, their skills and their capital together to complete big projects?
The reasons for high unemployment are complex and varied, but one solution that has been posed is to increase the ease, diversity and scope of entrepreneurial ventures, allowing more people to build stable companies that help kickstart new industries that can support new employment How can we create better support systems to allow small entrepreneurs to develop more varied businesses faster, cheaper and more easily?
Eating healthier, enabling large-scale collaboration, and solving unemployment – who wouldn’t want this? Yet we need people to seriously think about how. Also, there are more problems that need solving. What would make each of us advance closer to our best selves? How can technology help rather than limit us? Steve proposes that we think about what we’d like to solve and pose it in a question. Perhaps presenting it to a group of other like-minded folks in the arena would yield tremendous progress.
I have a few questions which I will be sharing in the next post. If you have a question you’d like to pose or just want to learn more about this network – leave a comment, or drop Steve a tweet @sbspalding.
I had the pleasure of interviewing Monica McCarthy, actress, producer, and founder of Show & Tell Stories Productions, a boutique video production company based in NYC that specializes in helping entrepreneurs, artists, and organizations share their story. I talked to her about the importance of storytelling for InnerGap (an upcoming interviewing platform for HR professionals and recruiters), for both those being interviewed AND those asking the questions.
Why storytelling? It’s a buzzword these days, but why is it especially important for those on the job market?
M: It’s important these days for anyone who’s trying to get their message across because these days there’s so much information out there with social media. If you’re just spitting out facts it just gets lost in the deluge of information. So, it’s really important when you want to be able to express something that’s unique to you and why people should be listening to you. You need to have a story.
InnerGap caters to HR professionals and recruiters. How can they ask the right questions to draw out people’s stories?
M: One of the main things that I would say for interviewers is that you’re looking for connection. You already have the person’s resume. One mistake that a lot of recruiters make is that they’re taking time to ask questions that they can get the answer to on the resume (ie. Where did you go to school? What was your major?) Instead they should be using the resume as a starting off point…What they’re ultimately trying to do is to get more information than just a fact on a piece of paper.
Recruiters should also ask questions that don’t require just a yes or no answer. Recruiters usually have a set criteria of questions they’re going to ask, but they shouldn’t be afraid to be present in the moment. If someone says something that is very intriguing, feel free to follow up with that. You don’t have to stick to set questions. That way, you can really find out more about that person.
For those being interviewed, how should they respond to more spontaneous questions that don’t directly relate to their skill set?
M: When you’re being interviewed, you actually have a lot more control over the interview than most people think. Celebrities and politicians are great at this. Several things to note:
1. Be empowered.
2. Know ahead of time what your talking points are.
3. Do your research on the company. Preferably find out who will be interviewing you because again, it’s about the connection…don’t be afraid to show some of your human connection.
4. Yes – and (borrowed from the improv world) Don’t give a yes or no answer, even if you’re asked a question that just seems like yes or no. It’s always, ‘yes’ and then add a piece of information. That really keeps the conversation going and again spawns that connection between two people.
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Be sure to check out Monica and more of her storytelling tips at showandtellstories.com!
If you’re reading this from a cubicle, you probably won’t be in 2 years. If you’re reading from a laptop, you likely won’t be doing that either. Space and the tools we use in the space will be drastically transformed in the coming years. I’m not a psychic; this is strictly based on data, trends, and yes, a little bit of New York bias.
Living in New York is a bit like living in a time lapse. At the risk of sounding like an elitist urbanite, the rest of the country (San Francisco and Boston notwithstanding) trails in comparison. This is not meant to be condescending; it is simply a basic truth about metropolitan cities in general. With the sheer number of people (a large proportion being investors, technophiles, and creatives) progress is bound to unfold at a much more rapid pace.
One of the best places to witness the future is at co-working spaces. A co-working space is a shared work space for anyone who needs a place to plop down, get connected, and work outside of the basic constructs of a “normal” office space. Initially, co-working space was used by mostly freelancers as a way to escape the humdrum of working from home. Now, people from a variety of backgrounds flock to co-working spaces (developers, artists, independent consultants, even accountants and lawyers).
Last year when I was completely new to the tech scene, I visited New Work City, largely known as one of the first co-working spaces in New York. I personally believe it should be every New York newbie’s crash course into the tech world. I was immediately enlivened by the quiet energy buzzing inside. It was much better than a coffee shop, mostly because a.) no one was hogging the outlet, b.) no one near you was in an intense gossip sesh as you attempt to do work, and c.) coffee was FREE. Outlets, productivity, and free caffeine yield generally good vibes. Who wouldn’t want that? As a freelancer, I would often go to coffee shops, not because I needed another 3 cups of coffee, but simply because I wanted a positive workflow that was conducive to getting things done. Most of all, I wanted an environment that reminded me I was not the only one. Connection. Something not unlike the college library buzzing with activity at 3 am during final exam week because you’re all in the same over-caffeinated, underprepared, cramming (aka screwed) state. Imagine that everyday, just with more chic chairs and desks, and more “sophisticated” problems to stress about. That’s a co-working space.
The number of co-working spaces in New York has doubled each year since 2006. In that same period of time, New York City has exploded as a tech hub. Vivek Wadhwa recently said, “In 2006, I wouldn’t have put New York anywhere on the map of leading tech hubs. Now it is literally number 2.” According to Tony Bacigalupo, founder of New Work City, there is a direct correlation between the growth of co-working and the explosion of New York City’s startup ecosystem. The reason? Co-working spaces facilitate transitions between jobs. In today’s ever-changing economy, a co-working space becomes quite necessary when you’re transitioning from a full-time gig to work at a startup or as an independent. This trend will only grow as industries continue to be disrupted. This isgeneration flux after all, and that’s not just a catchy phrase. The flux is real. Chaotic disruption is rampant, not just with the Facebook, Twitter, and Googles, but across industries. You see the writing on the wall in New York, as more and more people quit their corporate jobs and become their own boss by creating pockets within pockets among niche industries.
The future is about self-reliance, and this is another reason why New York paves the way. New Yorkers are famous (or infamous?) for being self-reliant. Tonight at a joint Mashable -BMW iVentures event, Albert Wenger of Union Square Ventures likened the age we’re living in now to the period of time when we shifted from an agrarian economy to the industrial age. The possibilities of where we could be post-digital are..who knows. Figuring out how to properly monetize workspace is one issue. Will it take on a sharing model similar to our homes (AirBNB) and cars (Zipcar)? What about the jobs crisis? The jobs of those whose industries are dismantled?
Looks like the future is already here.
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*Many of the insights from this post originate from a talk given by Tony Bacigalupo, co-working evangelist, from a Brooklyn Venture Community meetup on November 14. You can download his presentation at nwc.co/bkv-preso. I also highly recommend his blog, Happy Monsters.
*Also, if you’re interested in finding a co-working space in New York, here is a super handy guide compiled by Charles Bonello, a member of the NY Tech community, that includes details on every co-working space in the city. He also shares some interesting stats: “There is currently about 600,000 square feet of co-working space available, which is equivalent to 400 Starbucks, the entire 11 story building that houses Lord & Taylor’s flagship store in NYC and the Port Authority/NYC’s lease at the World Trade Center.” Wow!
My father recently won second place in an essay contest about the American Dream. The contest was sponsored by the Asian supermarket Hmart, which celebrated its 30th anniversary this year. It just so happens that my parents are also celebrating their 30 year anniversary of living in the United States. In 1982, they emigrated from Taiwan so my Dad could pursue graduate study. He eventually obtained his Ph.D. in engineering, gained employment, and rooted our family of 5 in Americana (suburban house, fence, lawn, and all). The rest is still a story waiting to be written.
The American Dream is a phrase most immigrants are chasing all of their lives knowingly or unwittingly. It means different things to different people…I believe that a successful and memorable American Dream requires not just determination, perseverance, strong work ethic, continuous improvement and understanding of one’s role; it also includes special joy of savoring the food and cultural heritages of one’s mother country.
The American Dream in real living form can be hard. Sacrifice, struggle, and constant work are the stuff real first-generation dreams are made of. What about for the second-generation? Having adjusted to a country’s customs, do those dreams shift and reappear in the form of comfort, stability, and status?
Two years ago, as a junior in college, I wrote a blog post, titled “A Spectacular Failure”. 5 paragraphs in, read:
I look at myself and know that I’ve been able to lead a comfortable life precisely because my parents struggled for me. This is both a blessing and a curse. I’m tempted to settle for a safe success, and know this is easily attainable because my parents have already set all the stones in place for me. As long as I attend school, get good grades, go to college, graduate, secure a job, make money, marry, and raise a family, I’ll be happy. Ot so I think. But is that it? They’ve made the path easy for me to be comfortably numb. There is absolutely nothing wrong with wanting to choose a path of stability & security…but, I can’t help but feel the itch of my parent’s youthful gamble resurrecting itself in me.
At the time, I used this as justification for the amount of time I was spending on CampusTweet.TV – a multimedia passion project of mine that was not yielding any tangible reward. I filmed restaurant reviews and offbeat stories around campus on my own time. At one point, I was working on it more than my actual school work, receiving no money or external validation. All logic was telling me to close shop, get some sleep, and invest more time in something with a more reliable yield (ie. school and graduating). But stubborn idealism gave me the resolve to build it into something bigger and I continued with the sleepless nights. If I failed, at least it would be a spectacular failure.
Well, I failed. The site is now dead, literally. We killed CampusTweet.TV halfway into my senior year when I started working for ABC. Idealism – 0, Reality – 1. But, this version of the Dream is still alive, and I think it’s even more relevant for all of us now, given the rapidly changing world we live in.
Almost 2.5 billion people use the Internet. We talk about immigrants moving to new countries. But we all live in a new space. We don’t just live in a physical world; heck, some of us spend more time wrapped in the digital and mobile worlds. That’s the new landscape. In the next 2-3 years, cheap Internet-connected tablets will enable hundreds of millions more to move into this arena. Same with the increased accessibility of mobile. Billions more will be able to share knowledge and speedily exchange communication as we, the privileged already do today. The new 3 billion on the Internet will build their own apps, solve their own problems. Vivek Wadwha says, “Over time, Internet access will be cheap or practically free–just like electricity is today.”
In this digital age, we are all immigrants. As new American citizens, my parents knew they had to work harder- not just to get ahead- but to simply be rooted in American society. The wacky world wide web, similarly, is a landscape bursting with new tools and networks. Get to know them. Success won’t be written by established traditions or inherited ties we can take for granted. They don’t exist. Instead, having an immigrant mentality – that of continuous improvement and understanding of one’s niche in the new technological space- will be crucial. Claim your stake. Our roots remain the same, but we’re branching into new territory. Dreams do evolve.
I’ve visited three incredible startups in the first 48 hours since being back in New York. Some initial takeaways:
LearnVest - their first live event at the Metropolitan Pavilion on Tuesday night brought hundreds of women to learn about finances and how to live our “richest” lives. Founder Alexa von Tobel founded the NY-based company after realizing that there was a basic disconnect among young career women on how to manage their money. She kicked off the evening with her 7 Money Mantras, which was followed by two breakout sessions from experts in dining, fashion, investing, and entrepreneurship. The evening was chalk full of helpful tips on how to save money and invest now so we can be prepared for curve balls that may derail financial stability in the future. It was extremely informative in a fun way, which is difficult to pull off for a heavy subject matter like finance.
Narratively - this is a new storytelling platform focused on long-form articles, bringing a level of depth and originality rarely seen in today’s 24-hours news cycle. They are currently based in New York but have plans to expand to additional cities in the future. Contributors have written for the Times, The New Yorker, and other respected publications. The catch? Just one story is published a day. But what Narratively lacks in quantity and distractions (each story demands its own page with zero advertising) , they more than make up for with substance. With substance comes raw and sometimes painstaking detail requiring patience and time to digest; in a nation of news skimmers, is this sustainable? I believe so. A model like Narratively’s will cater to a growing audience that increasingly craves depth and authenticity.
Behance - its goal is to connect creative talent to great opportunities by showcasing their portfolios. The premise is that the more exposure an artist gets, the more (and thereby, better) opportunities he/she will receive. The idea was born back in 2003 and now, almost 10 years later, boasts over 80 million visits a month. Aside from displaying some really awesome art, the site gives artists a way to actually make a livelihood out of their talents. Schools and companies scour the platform for top talent. Check out all their success stories.
These are three awesome platforms with three distinct but simple purposes. LearnVest educates, Narratively tells stories, and Behance connects talent with opportunities. What happens when we merge the three? As a journalist, I’ve been thinking about how all of this can be applied to journalism.
Journalism is undergoing a seismic shift. Its original purpose was to inform and educate responsible citizens of a democracy. This is still true but how many people actually turn to the newspaper to read up on the latest City Council action or House legislation? As technology has changed, the stories have also changed. We are a generation that finds little connection between journalism and democracy. This is not criticism, but an irreconcilable truth we must simply live with. For most people under 40, information does not come through traditional means. Aggregators like Google News use algorithms for choosing what stories matter, so gradually our cultural narrative arises socially from what we collectively follow and not from what newspapers decide to run.
Information is no longer the valuable commodity. The real value comes in networks and communities, our connections. Journalists still need to provide information by seeking the truth, but it is not the primary value-add. What really matters is what the journalist does with the information and the varying responses to it. Engagement, inspiration, and activation are the goals.
This is a map of our emerging journalism ecosystem, courtesy of the Journalism That Matters blog. What this shows is that news is no longer single-sourced. It’s not a reporter dispensing information through a video stand-up. Multiple voices have their say now: social media, blogs, expert citizens. Talk all you want but it’s useless to spend time trying to discredit one another; a source with a logo is no more authoritative than a person typing at the computer. The savvy journalist spends time pulling all these various voices together, building a niche audience’s trust by providing credible information pulled from various sources, then facilitating a conversation.
Businesses have been successful with this. Look at American Express Publishing. They aren’t a news organization; they’re a credit card company. But AmEx has been effectively branding itself through content like Travel & Leisure, Food & Wine, and partnerships with Foursquare. They are successful at 4 things:
- informing through helpful articles in niche subjects,
- engaging through social media,
- inspiring through compelling stories, and
- activating by ultimately getting readers to act on what they’re reading (in their case, booking travels through American Express’s travel rewards program and boosting their brand equity/bottom line).
Today’s journalists need to be doing the same. Our product is our individual brand and the knowledge we dispense. We need to sell it by leading conversations in a way that builds loyalty. There are lessons to be learned from startups, because we are essentially our own startup. Like LearnVest, we must continue to inform. Like Narratively, we must find compelling stories to engage and inspire our audience to care. Lastly (and this is probably the most important), like Behance, we must activate latent social networks and interest groups by connecting them to opportunities that help them reach their goals. This will lead to an enriching experience for all: one where journalists do not simply inform, but engage, inspire and most importantly, activate the population to meet its full potential.
However abstract all of this sounds, it’s going to manifest into a more concrete model very soon. Journalism is called to serve another purpose other than report and inform. It’s much bigger than that. I believe that whoever can crack the storytelling code will be onto one of the next big things (second to the cure for cancer and life on other planets, of course). Effective storytelling can awaken latent social networks to come together and tackle issues with a collective learning-through-experience mindset. How we choose to communicate these emerging narratives and through what forms is an exciting possibility just waiting to be unveiled.
I first heard about Alice Lee last month through Twitter. Amid a flurry of 140-character statements, the headline about a Wharton student skipping class and deserving a job at Instagram caught my eye. Instagram? Skipping class? My mouse honed in. I arrived at Dear Instagram - With Love, Alice, a website with pretty cursive typeface floating daintily among clouds on a clear blue sky. Like a love letter, its greeting words expressed unabashed admiration:
“In a nutshell: I am a huge, huge fan of Instagram. And I want to be a part of your team.”
Love in the digital age? Some have called Dear Instagram an over-the-top ode to the popular iPhone photo sharing portal, Instagram, which has been downloaded more than 15 million times. But beyond the cute and welcoming background reminiscent of a day on the Bay (sailboats and sunglasses adorn the four pages), Dear Instagram is a thoughtful collection of ideas from a 20-year old who just really wants to work for Instagram. Within two days of its launch on February 16, it received more than 40,000 hits – not too shabby for a site built from scratch in 2.5 days. Media outlets from The Atlantic to Business Insider were quick to highlight how many classes Wharton junior Alice Lee skipped to produce the viral sensation- four- effectively using this ‘act of rebellion’ as clicking bait. But for Lee, skipping class is no big deal. Never afraid to breakaway, she took the entire fall semester off to work at the start-upFoursquare, build her photo business, and go to Africa.
I briefly met Lee this weekend while she was in New York for a client meeting. She has maintained a flow of design and photography projects, even since before Dear Instagram was born. Lee began her own photo business two years ago, despite having never taken a professional photo class.
“I learn better when I experiment. I started messing around with photography when my Dad returned from China with a Nikon D100, one of the first DSLRs that Nikon came out with. I learned by following people, reaching out to other photographers, creating a photoblog, and posting my photos to Facebook, ” says Lee. “All the gigs I’ve gotten have been through friends, or friends of friends.”
Naturally, she references these experiences in her Instagram application. But more than a digital resume, Dear Instagram outlines concrete things Lee would actually do if given the opportunity to work at Instagram, which includes revamping the developer site and connecting with more photographers. On the final page of the site, which reads like a storybook, Lee concludes with the question “So why me?”, then quickly summarizes her own answer in a concise batch of sentences and graphics. Perhaps the more logical question to ask, however, is why NOT?
The outstanding nature of a website like Dear Instagram begs the question: Is this the new standard for resumes? Do we all need to create a viral website to receive a second glance from respected companies these days? If so, save my spot in the unemployment line now!
Thankfully, Lee offers resoundingly simple advice that doesn’t require coding. In fact, her number one tip for job applicants is to just be genuine.
“Don’t do things for the sake of doing them, ” she says. “Don’t feel compelled to make a resume-y website just because “everyone else is doing it” – because that’s not a real reason to!”
Lee suggests showing, not just telling, how your strengths will add value. Think about what a company is lacking and provide a solution. If you are a writer, write potential copy for the website. If you are a designer, send a potential design, which is what she did. Lee thought the current Instagram developer site could use some improvement so she redesigned it and sent them a mock-up.
Proactivity is a strategy she often uses to much success. While helping a potential client with something unrelated to design, she decided to create website icons free of charge for the team to use. This established a regular collaboration and she is currently working on a major design project with the organization.
Lee’s interest in Instagram stands uniquely at the intersection of her photography and technology passions. With ten employees based out of San Francisco, Instagram is at the center of the start-up revolution – all the more reason why Lee loves the company. However, she cautions that start-up culture is not for everyone.
“I think that it’s a certain type of person who wants to go into the start-up world and it’s really important to be honest with yourself in deciding if you’re that kind of person,” says Lee. “You have to work hard at your traditional corporate job, but in the start-up world, the onus is really on you and you are truly irreplaceable to the organization that you are a part of.”
Start-up or corporate, Lee’s career advice applies across the spectrum. Professionally, be smart and offer valid ideas, but what is equally important is being likable. This is significantly easier when you love what you do. Lee wakes up with a smile knowing she has “a whole day ahead that I can spend building cool things.”
Lee and Instagram have talked but so far, no work arrangement is set. Rest assured, with or without the InstaGig, this is not the last you will hear of her.
Everyone is jumping on the storytelling bandwagon. I say that not in condescension, but in gladness. Before KONY 2012 went viral and was touted as a new media sensation, storytelling was already recognized as a crucial vehicle for awareness. Done well, it made all the difference between Hollywood classics versus duds, election winners versus losers, lasting brands versus unknown obscures.
It’s important, however, to distinguish between personal stories, everyday stories, and universal stories. The audience for each is different, and any storyteller will know that element is key.
With personal stories, certain events and thoughts are singularly significant to yourself and not very relevant to others. Bigger life milestones typically lend more mainstream value. While our stories do indeed lie in the details, our biographies only come to life for others once they are structured around these bigger events.
Everyday stories- “today I did this”- are usually only interesting to people pertinent to the occasions being described. For instance, your trip to the grocery store and run-in with an old friend may only find ears among your spouse or close friends, if even. Unless, of course, there is some broader lesson; the trick in not boring people with the tedium of the everyday is drawing out a greater significance and making it clear to others.
Universal stories are what we’re all drawn to. These are what come to mind when we think of storytelling. For years, stories have been told in easily digestible themes: Good overcoming Evil, Heroes versus Villains, Love conquering all. Trite as they are, there is a universal level of truth that makes these messages extremely powerful. They tug at our heartstrings, allow us to cross the barriers of time, and experience the similarities between ourselves (real and imagined). It’s why we love stories. They affirm who we are.
For organizations and individuals seeking to scale – meaning they want to appeal to a large audience- it’s important to strike a fundamental chord. This doesn’t merely mean communicating. This means inciting something within the audience, a core belief or value, that gives meaning to our life.
Wall-E and Toy Story director Andrew Stanton gave a phenomenal TED talk on Clues to a Good Story. He says that all good stories should give a promise that what will come is worth the audience’s time, all the while, leading them to believe they are crafting the conclusion themselves. ”Don’t give them 4; give them 2+ 2.”
Whether on an individual, day-to-day, or universal level, we spend a significant chunk of time constructing stories to make sense of our world. The difference simply lies in which of these three levels we immerse ourselves in.
I’m intrigued at the universal level. My current curiosity is how to celebrate start-ups and self-starters as a norm. I want to create a sticky but healthy narrative around seriously good ideas that push society to new heights. Through stories, we can establish a new paradigm about the upcoming generation, a generation which is bound to usher in a new era, one where meaningful projects are not anomalies and everyone is able to unlock their full potential. And while we’re at it, save the world from doomsday. Yes, Hollywood is calling- bring on the cliche “save the world” theme – but isn’t that what we live for?
A writing ingredient which, like a dash of salt, I can’t write without is: “Start as close to the end as possible.” (Thanks Kurt Vonnegut.) Disney tales end in happiness. Good triumphs over evil and the characters live happily ever after. I hope my 2 + 2 yields wonder. This story, our story, whatever it becomes, shall end in genuine wonder: wonder at the possibilities, wonder at what we could create if we just lived our lives with intention, wonder at what happens when talent is put to use. That’s the story I aim to create. The best stories infuse wonder.
“Nothing of me is original. I am a combined effort of everybody I’ve ever known.” -Chuck Palahniuk
Though this tramps rudely on my artfully formed identity, it does remove some of the pressure. I am a skilled shopaholic only because my middle school friends would berate people who left the mall empty-handed. (Thus, my impressive amount of debt now can only be attributed to them.) I am quick with “that’s what she said” jokes (if those can be even considered jokes anymore) only because my college roommates and I flung them around all senior year. I am a terrible bowler because…well, who cares about bowling anyway. No one I know likes it, so I don’t need to.
We can use this reasoning to deflect individual responsibility for character deficits, or things we’re ignorant about. On the same token, we can’t take credit for our seemingly original insights. If I am a mere mishmash of the people in my life, my character is really just a representation of my taste. To that end, I try to surround myself with people I strive to be like.
Author Courtney Martin used the term ‘friend crushes’ in her latest piece about being your own mentor in a freelance economy. Since freelancers don’t have an easy structure to guide their work flow or career path, they must learn how to hold themself accountable to personalized goals and deadlines. This involves seeking ‘friend crushes’:
Sometimes you have to go after a collaborator or a work gig. I’m not big on “networking”—at least the version of it talked about in women’s magazines and at some alienating conferences. But I do believe in “friend crushes.” If someone does particularly awesome work, or has a way of looking at the world I find really unique, I will go out of my way to get to know them. It’s never with a set goal in mind, but more with the faith that putting a bunch of amazing people in my orbit will guarantee cool opportunities arising down the line.
It’s an interesting balance of individual initiative and creative collaboration, something which will become an increasingly important skill to cultivate as our world becomes less streamlined.
One of my biggest friend crushes is Joanna Galaris, a cultural chameleon who’s lived in 8 countries. By some stroke of luck I selected her as my mentee in a college organization. The tables have since turned and she’s now more like my mentor. Though she is just a junior in college, I think she has a much more solid grasp on the purpose of college than most people. Here’s something she wrote recently on her blog:
In college, we are constantly bombarded with people telling us that we must follow certain academic tracks and what the complementary internships and volunteer experiences to those tracks are and that our GPA is somehow related to our self-worth. I think this is nonsense. I would like you to un-learn that information. Yes, what you study in college, particularly if you are a STEM student, will probably determine the job you get paid for at first. But there are unlimited possibilities to expand your knowledge and your skill set so that you can be competent in many fields. I am a passionate Anthropology student but I have no intention of being an Anthropologist for the rest of my life. I do hope that I will get the opportunity to do public health research in Eastern and Western Africa and find incredibly creative ways to work within local health cultures to implement public health campaigns in under-developed areas. I do want to be a medical anthropologist. But I also want to be a carpenter, a musician and a writer. I want to speak French, Swahili and Arabic fluently and improve my command of the English language. I want to better my public speaking skills and learn more about where my food comes from. And I am 100% confident that I will be successful in all of these things.
Of course, this raises the age-old question of whether it is better to be a jack of all trades or an expert in one subject. There is value to both focus and well-roundedness. Regardless, she touches on a fundamental component of college that is too often failing to be ignited - curiosity.
Many have criticized American universities for becoming overly social, a wasteland of drinking escapades and drunken epiphanies. That is true, but social is not always bad. For some, the classroom is too formalized and contained for curiosity to flow. Learning thrives instead among candid discussion with peers. This does occur in the classroom, but personally I am more comfortable discussing serious topics among a trusted group of friends who won’t judge my oversight or lack of knowledge in a topic. This is why I think the concept of ‘friend crushes’ cannot be underestimated. Joanna, again:
Most of us in college right now are frustrated with the quality of education that we are receiving because we are failing to personalize our college experience. If you hate being in college and you can’t wait to graduate then it’s probably your own fault. If you are studying something that does not interest you and aren’t stimulated by the classes you are taking, then change your major. If you’re failing in your area of study and your classes make you feel dumb or incompetent then you’re probably in the wrong field. You are neither dumb nor incompetent. Dedicate the majority of your time here to something that you think you’ll be excellent at. It will make you happy and make it easier to tackle the harder stuff.
For those who don’t know what they’re good at or what makes them happy, fear not. That’s what life is for. College is just one of those unique social environments for you to experiment and ignite that curiosity alongside others who are also trying to figure it out. It will come easier when you’re exposed to those ‘friend crushes’ who you admire, perhaps cooler than you, but eager to share a bit of their insight with you, and vice-versa.
My social life is one of my top priorities because I surround myself with people that are talented and have skills that I don’t have. When I spend time with my friends, I am learning from them. I am taking in who they are and absorbing all of the things that I love about them and taking notes. Having lunch with a friend can be just as inspiring as sitting through a great class taught by a brilliant professor.
My life mantra is ‘everyone has a story’. Everyone can teach you something. So don’t be afraid to seek out those friend crushes and spend time discussing and honing the skills that will make you successful together.
How can you not have a crush on her when she takes you around the Greek islands?
Idealism at its best, but it’s always important to set missions and goals.
1. I believe the next generation is charged with a challenge: to coalesce gracefully with a rapidly evolving world,
2. I believe the current status quo in institutional education does not equip us with relevant tools to meet this challenge, nor does it produce the best version of our selves,
3. I believe in devoting our technological resources toward empowering individuals to explore a wide array of interests, then providing opportunities to hone the skills deemed meaningful to each of us,
4. I believe in the need for a creation-based platform that displays our works as a learning package for others to follow,
5. I believe individuals should create their own curriculum: learning by consistently producing content that contributes to public discourse and education, and doing by connecting with the right people on collaborative projects,
6. I believe in using said platform to simultaneously craft our individual and shared biographies,
7. I believe that when we creatively express, discover, and collaborate among various disciplines, we can reach an unprecedented level of synergy in the world,
8.I believe that by creating this platform our generation will be more than able to meet the challenges presented,
9. And I believe the world will be a better place when we each find our bliss, beautifully giving to the world what it deserves of us.
Some of you may be familiar with Foursquare, the fast growing location-based mobile application that encourages people to explore local businesses and check-in for points, potential discounts etc. Like many, I was initially a bit hesitant with the check-in service because I couldn’t quite understand its value.
Two years ago, I asked an early Foursquare adopter what he got out of Foursquare. His response- “It’s the future”- didn’t quite satisfy. Recently, I took another unscientific poll. Responses ranged from: “It’s pretty cool- I get free shots checking in at a bar!” to “It’s pointless.”
Well, let me take a stab. This is primarily an argument for Foursquare, but can also serve as a general defense of technology. It is inspired by a thoughtful post from my dear friend Sarah Kaiser-Cross’s blog about Modern Day Nomads.
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In prehistoric times, humans peeked their curious heads out of their caves and thought, “Maybe there’s something beyond this cave. Let me take a look.”
They found rivers to swim in, branches to swing from, and tribes to powwow with. Boom- the world became their playground. Barter systems were established, log cabins constructed, new hunting practices developed.
The world was changed.
Today, we operate on slightly different terms. We peek out of our mobile devices and think, “Maybe there’s something beyond the www. Let’s go out.”
We then venture into the concrete jungle- vastly more commercialized than that of our predecessors -and experience a world replete with social transactions.
The digital sphere thus serves as a supplement. Correction: a lifestyle. We garner Foursquare badges, spout tweets, and virtually check-in. The world whizzes by. It seems like the future has arrived before we’ve fully appreciated the present. But I’d argue it’s not much different from the days of the past.
To me, Foursquare check-ins are just new ways of saying “Hello. Check this place out. And hey, did you know x y & z about it?”- almost like a simple hand wave from one caveman to another. Almost.
In our ‘shrinking world’, it’s easy to decry information overload. Enough! Among my less technologically-inclined friends, I am often sub-consciously in defense mode when it comes to my technological habits. Why do I blog? Why do I tweet? Why do I check-in? Who cares?
Here’s my response. With or without all this virtual chatter, we are all explorers. Discovery is not new; it’s a prehistoric disposition. Foursquare simply aids an innate quality.
Since coming to New York, I’ve used Foursquare to explore my surroundings. I’ve gained helpful tips from user reviews of restaurants I would otherwise know nothing about. Last week, I discovered a new restaurant (The Masala Wala) through Foursquare’s Explore tab, which afterward became the first addition to my list of “regulars”- a compilation of my favorite ‘highly recommended’ places. Just as I have gained value from the opinions and feedback of others, I share and publicize so that others may find my tips helpful as well.
Foursquare is also being used at universities to enhance knowledge of historic buildings on campus. Some universities including the University of Florida are looking into leveraging the Foursquare API so locations on the map can have user-generated content, such as photos, according to Bruce Floyd, lead social media specialist at UF.
We don’t live in an information age, we live in an age of networked intelligence. Foursquare is at the center of this movement to help us discover good things that are worth our time and money through the most basic additions to our existence: fellow humans.
As our world grows smaller, I understand why skeptics continuously ask, WHY? And I appreciate it. To retain our humanity, we must continuously ensure that each new tool truly adds value, lest our minds be inundated with clutter.
For me, Foursquare’s value lies in its ability to tie the past, present, and future. We live in the future with the virtual check-ins, yet engage in communal practices originated from the past, while enhancing our experience NOW.
As Sarah describes, the modern day nomads are the people more businesses will want to resonate with:
The modern day nomads come in every shape, size and color. We are the people who break barriers. We are the people to introduce ourselves to someone who has never met an American, we are the people who eat tongue or intestines and enjoy it, we are the ones who learn the cultural dialect no one else speaks, we are the ones who are changing the world. Never staying in one place, the desire to experience the new, the unknown is unquenchable. Packing up and landing in the next place, the modern day nomads are a continuation of the nomadic developments since the beginning of time. We, however, are different in one very important way. We’ve got Facebook. ha. Just kidding. But really, we have the ability to spread our new-found knowledge, self and cultural awareness to others. Understanding is the only way to stop war, suffering, stereotypes and misinformation. So, fellow nomads, lead well, learn much, and share what you’ve learned so the world can learn with you.
We are explorers. Complain all you want, but technology like Foursquare taps into our human drive for discovery and social connection. Use it and you might find yourself saving money, time, and learning more about the world around you. What can be more basic and beautiful than that?
How did we ever find good restaurants and services before the Internet? I remember the days when observations like “Mrs. Smith told me that her friend’s son’s girlfriend’s mother’s ex-husband recently opened an Italian restaurant that’s pretty decent” were considered highly useful. Based on these sole recommendations, off we’d go to the pizzeria- such adventurers- usually only to be…disappointed. Ah, back to the same old Chinese takeout then.
These days, not a whole lot has actually changed. We still discover places through word of mouth but the web of connections is definitely not single-sourced, and certainly not expressed so confusingly. Instead, the tangled web of connections is known simply as “Yelp”, “Foursquare”, or “Foodspotting”.
I’ve always been a fan of trying new places. When I reviewed food in my little college town of Gainesville, I was like Mowgli exploring the Amazon. So you can imagine what fun I’m having exploring a metropolis like New York.
Yelp and Foursquare have been my travel partners in crime. They’re like those trendy friends who know the ins and outs of the city. They are the go-to experts on everything ranging from the best peppermint cocoa in Brooklyn (Gimme Coffee!- thanks Yelp) to the cheapest salon in the area for an urgent eyebrow waxing need (thanks Foursquare).
However, amid all the plethora of choices, I’ve begun to yearn for a regular go-to place. You know, like that favorite neighborhood diner you frequent far too much? In Gainesville, that was my dear Maude’s (coffeeshop with the best cheescake). Today, I think I found the first locale to start my New York list. The Masala Wala is located on the Lower East Side just a block away from the famous Katz’s Deli. It greeted me with rich brown decor, reminiscent of the aromatic spices of India. The place is small, but that adds to the appeal. I felt comfortable whipping out my laptop and working like I was at Starbucks, even while people around me formally dined. Certainly helped that there was free wi-fi.
My first night here, the waiter gave me a free sample of mango lassi. I ordered the Masala Chai (their staple drink), which paired well with the vegetarian kofta (a pan-fried dish with carrots and beets, pictured above). I returned for the second time today not so much because the food was delicious (though it certainly was), but because of the impeccable service. My waiter last time was so attentive and I couldn’t forget the owner’s welcoming smile, a friendly Indian man who encouraged me to stay as long as I wanted for good food or even just the free wi-fi.
While sipping on Masala Chai today, I met the vision behind the restaurant, Roni Mazumdar, who emerged from the kitchen to tell me the story behind its opening just a month ago. A joint venture between him and his now-retired father, The MasalaWala is the product of years of experimenting and loving authentic Indian food. With a flair for India’s street food, it brings you fast-casual with the usual naan but also some lesser known dishes found under Chat-Pat (Street-Side Favorites). The menu is a mere two pages, not too overwhelming, which thankfully means it might actually be possible to try every dish here at least once. Deliciousness cannot go to waste.
As if I didn’t already like the place enough on taste and decor alone, after hearing Roni’s passionate recount of why he opened the business, I felt more compelled to write and share the goodness of it to all. Roni is a man of many trades- engineer by day, an actor on the side, owner of a production company, and now entrepreneur- but that’s not much of a surprise because you can see all of this incorporated into the restaurant with its sustainability (100% biodegradable tableware) and technological know-how (e-receipts and iPad point of sale!) Super impressed. This is how local business should be done.
I should mention that I stumbled upon this place through a TastingTable newsletter titled “Triply Good Chai in New York” (which by the way was forwarded to me from a friend in Florida). After reading the article, I perused Yelp for reviews (perfect 5-star rating!), Foursquare for tips, and the restaurant’s website for general information and presentation. When a place gets high marks from nearly all parties, you’ve found a gem that cannot be missed.
With the unveiling of some exciting new additions in the near future (Happy Hour with South Asia-influenced drinks, plus Indian-Chinese fusion dishes?!?!) , I am certain that The MasalaWala will be at the forefront of some up-and-coming fast yet sophisticated Indian street food movement.
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In a city like New York where transactions are done in 1-2-3, connection is still key. Most customers will come back to a place for its great taste and value, but the most loyal ones are baited for far greater reasons: strong purpose translated into action, a vested interest in customers, and serving them well. Beyond the transaction, connection is key.
My experience today would not have been possible without modern social digital tools. Thanks to TastingTable for notifying, Foursquare and Yelp for verifying its legitimacy, and the thousands of people for writing, rating, and recommending, allowing places of real value to surface.
By the way, The MasalaWala hasn’t had to spend a dime on advertising. When the product is good and you have an engaging online presence, there’s no need. May the word continue to spread.
Imagine a world lifestream. David Gerlenter, professor at Yale, otherwise known as oracle, predicts that in the future all of the world’s data will be consumed through a ‘lifestream’.
A particular goal is to create a lifestream which aggregates the most popular social network streams, and includes email and stuff like that. It will generate revenues the way Twitter and Facebook do—by getting huge numbers of users, beginning at the place we know, Yale University undergraduates, who love glitzy new software.
Read the full Washington Post interview. It’s an insightful foray into the future. I certainly do believe that we need a more elegant and useful way to organize our digital lives and these so-called lifestreams may be key to that. Facebook won’t be around forever.
I’ve been in New York for 3 days. So far, Jay-Z’s wisdom has proved on point. Big buildings provoke inspiring thoughts and beats indeed.
Aside from its beauteous concrete jungle, New York City has overwhelmed my senses with people. They flood my conscience: fast talkers, knowledge dispensers, young dreamers, drunk loungers, jaded locals, brusque transit riders. The diversity never fails.
Since I’m a fan of good conversation, I’d like to make a few remarks about some thought-provoking chats I’ve had. Specifically, the “deep” ones, defined as those which when asked my reasons for being here, provoke more than a “looking for a job” stammer. The real dialogue delves into exactly why I’m here, and that reason is purely selfish – to learn from New York’s greatest resource: its people.
My first substantial chat was with Jack Moore, a friend of a friend who is Director of Operations at 33Across, an online marketing startup based in New York. I was immediately struck by Jack’s comprehensive knowledge of social marketing on the web. More importantly, his elaboration brilliantly commented on the economic and social impact of this social monitoring. Moore thinks and speaks quickly so I was usually trailing a mile behind him, but what I got was this:
1. nothing we do on the web is private,
2. companies know a lot about us based on our online behavior, and
3. they will increasingly tailor specific advertisements to our individual screens thanks to the data we freely provide them each time we log onto a website.
That may sound scarily Orwellian but decry as we might, it’s the future and yes, it may be the utter destruction of our free society. Or maybe not. Haven’t we already begun to accept and perhaps even enjoy the vicarious nature of our existence? We can thank Facebook for spurring this paradigm shift long before the latest newsfeed and ticker changes. After all, no one is forcing us to say where we are, how we’re feeling, or what music we’re listening to. We are the ones who voluntarily offer these extra tidbits of our lives, precisely because we’re social creatures. (David Brooks said so!) By sharing these sometimes trivial rather narcissistic elements of our lives, perhaps we feel like we are enjoying this thing called life with others, thereby elevating the significance of our own existence?
Vain or not, there is nothing wrong with going social. I’ve gone through my share of doubts about this whole social thing with bouts of Facebook breakup. But like that person you keep stupidly going back to, social media’s orbit will continue to align with our own.
Instead of belaboring how we are ruining our lives with all this “sharing”, we should focus our efforts on understanding how privacy is being redefined. In the future, even the strictest of controls won’t fully erase what we put online. The digital construction we create is a data mine for corporations. That is final. Our response to this should not be outrage. Rather, we should accept that a new era of openness will foster collaboration and growth if we embrace our social nature. Sure, we may not have as much an element of individual mystery anymore, but aren’t we all just products of our interactions with each other anyway?
Today marks the last day of classes for the Spring semester. On a lighter note, it’s also my last day of class as an undergrad at the University of Florida. The feeling is surreal. As I step out of my comfort zone, at this place which I’ve been lucky to call home for the past four years, the question is: What’s next?
I started this blog for my Advanced Interactive News class in January with the full intention of learning as much as I could about the latest technology that bring our worlds together. I even hailed it as a digital revolution. But, perhaps the greatest lesson I learned is that this revolution will never fade. Technology will advance relentlessly, and we can either choose to follow it or stay stuck in our own world.
The Center for Media Innovation and Research (CMIR) at the University of Florida is taking steps to bridge that gap between the old school mediums and the newest technologies. They are “working to create new ways of telling the stories that journalists tell…providing an outlet for student and faculty projects to tell stories in new ways.”
This 21st Century Newsroom and Laboratory is fully convergent and multi-platform. It provides advanced training for UF students, equipping them with tools to combine text, real-time and edited video, podcasts, and other web-based/mobile applications when publishing. Instead of solely utilizing one form of media, all forms of innovation are fused into a completely 3D, real-time experience.
This is the future. News is no longer the 6:30 newscast. It’s ongoing. It’s the 21st century.
I am thankful that the University of Florida has the foresight to educate future journalists in this way. The assortment of projects that has already been published by the Center is amazing. With crisp photos, movement and sound accompanying every piece, storytelling is taken to a new level. One of the Center’s biggest accomplishments is their comprehensive Election 2010 coverage of Florida’s elections. Real-time results and soundbites from candidates and election figures gave the public an interactive play-by-play of the major developments. CMIR also covered the Gulf oil spill by tying together professional radio, television, and newspaper reports with amateur video and photographs. They even installed a Gulf Oil Tracker on their website, courtesy of PBS Newshour’s widget.
Learning to combine all mediums,old and new, into our reports as journalists is the best preparation for the future. One only knows what new developments will come two, five, ten years from now….but at least CMIR is making efforts to keep up.
My pitch is simple. I love storytelling. Put me on the story.
If you’ve been reading this blog, you already know I’m interested in social media and the technological impact the virtual world has on society. But other than an intense curiosity about all things digital, what else can I bring to the table?
I like to muse about a lot things. I don’t profess to be an expert about any one thing; at the end of the day, I am only a college student on the brink of receiving a diploma. That said, I read extensively about media, international relations, business, and psychology. As such, my writing topics revolve broadly around the convergence of society, humanity, and connecting the dots to make sense of it all.
On a news level, I have covered local crime to zany and fun topics (zombies). So whether it’s news or interviews with experts on the convergence of journalism and social media, I am forming a niche. It’s all about getting the story.
Imagine a world where educational content is available online for free. Well, that future is essentially here.
The Khan Academy is a non-profit educational organization that provides high-quality, free education to anyone, anywhere via an online library of more than 1,600 teaching videos. We are providing $2 million to support the creation of more courses and to enable the Khan Academy to translate their core library into the world’s most widely spoken languages.
What started out as the founder making a few algebra videos for his cousins has grown to over 2,100 videos and 100 self-paced exercises and assessments covering everything from arithmetic to physics, finance, and history.
I haven’t gotten the chance to check out the videos myself, but the online testimonials are astounding. What do you think about learning on the web? Could they potentially replace in-person learning?
Last year, I had the awesome opportunity of speaking with Dr. Elaine Young’s (@ejyoung67) Marketing Management class at Champlain College in Burlington, Vermont. These ’social ninjas’ are truly maximizing their use of social media tools like Twitter and Foursquare to reach target markets. But, more importantly, they are using it to market themselves.
Yes, for all you career-hungry students, it’s possible to FIND JOBS via Twitter.
By creating your own ‘personal brand’ through tweets and blogs, you can present a more holistic representation of yourself. Like it or not, your tweets, facebook profile, and blog posts portray a side of you that a traditional resume simply cannot. Whether it be your undeniable wit, stellar character, or saintly values- all these components will shine through this new digital resume of sorts. Employers are increasingly turning to these avenues to investigate the character and personality of prospective employees.
So if you haven’t cleaned up your Facebook profile or gotten a Twitter account, you really should consider! (And I’m not just saying that because we’re called CampusTweet.) Employers like seeing that their employees have personalities. The professional resume still has relevance of course. But it can’t tell your boss about the issues you’re passionate about, the TV shows you love, what you like talking about, or what will get you jumping out of your seat. Maybe you think your boss doesn’t need to know those things, but that’s beside the point. Whether you like it or not, that’s the future.
My conversation with Champlain’s social ninjas only reinforced this notion. We’ve reached a day when it’s entirely possible to access previously inaccessible people through the digital medium. Follow Ashton @aplusk. Want a job at CNN? Try tweeting @cnnbrknews. I’m not guaranteeing a response, but hey, at least you’ve got a conversation started. And with that, you’ve got a foot in the door.
The book “Don’t Make Me Think” made me do the exact opposite: think. (Hence the sad confused face.)
Perhaps that wasn’t the book’s intention, but it did. After close to 200 pages of explaining how to make things so simple that people don’t need to expend any effort thinking, the book made simplicity almost seem not worth the “simplicity”.
Don’t make people think. If only it were so easy…
It’s all about usability. If there were one word to describe the premise of the book, it’s usability. Get rid of the question marks for users. It’s a valid point, given the wacky nature of the world wide web. If your website does not quickly satisfy visitors’ needs, there is no reason why they won’t instantly click the X button and/or backtrack to another site. Love or hate it, the web makes it incredibly easy for users to make an exit as quickly as they entered.
This is why creating a site that administers to the fact that humans are typically in a hurry and don’t have time to figure out how things work, will make for a more effective website. I found Chapter 2′s insight into human psychology the most interesting part of the book. Ironic from a book all about not making people think. Nonetheless, there are important insights, “facts of life”, to gain:
- We don’t read pages. We scan them. aka we don’t have time to spare.
- We don’t make optimal choices. We satisfice. aka we guess and stumble upon things.
- We don’t figure out how things work. We muddle through. aka we find our own way.
These insights form the basis of how we should construct our sites. The book suggests that we keep things short and sweet when designing our pages since our brains aren’t conditioned to do more than scan anyway. In line with that assumption, we should create a visual hierarchy, break pages into clearly defined areas, and make what’s clickable very obvious. That makes sense. It also makes sense to omit needless words because…well, no one is going to read more than they need.
The book likens a search on a web to a search at a department store. However, unlike a department store customer, a web user has no sense of scale, direction, or location- a good and bad thing. The practical result is that it’s hard to know when we have seen everything of interest on a site. Essentially, it’s hard to know when to stop looking. This is when web navigation tools come in handy.
“Don’t Make Me Think” offers practical rules to follow when building effective navigation tools. There are 5 elements that a persistent navigation bar should always include. These are things that appear on every page of a site.
- site id
- sections
- a way home
- a way to search
- utilities
These help simplify the search for the user. It also gives instant confirmation to the user that he/she is still on the same site, tracking the path it took to reach their current virtual location. The book calls this path the “breadcrumb” path.
A well-designed site will be simple to navigate for even the most beginning of computer users. It will answer the following questions with ease:
What site is this? What page am I on? What are the major sections of this site? What are my options at this level? Where am I in the scheme of things? How can I search?
As I turned the last page of “Don’t Make Me Think” thoughts churned through my head for my own website. I wasn’t sure where to start. One thing is for sure: I have a lot to think about.
Former broadcast reporter & startup trainee, teetering between virtual & physical realities. Muse about entrepreneurs, journalism, and the plugged life. Tell me a story.