Life is a book and tomorrow marks a new chapter. I’m starting a new job with Venture for America as their Recruiting and Social Media Associate, and I couldn’t be more excited. rockin’ our awesome American Apparel Venture for America fitted tees! I’m excited because the direct mission of Venture for America is simple: recruit…
Abhi Lokesh and Alex Theodore are co-founders of Fracture, a start-up company based in Gainesville, Florida, and are constantly searching for the perfect team. They both agree that finding the right people to join the company is their biggest challenge. “To me, it’s somewhat personal,” says Lokesh. “I want to prove that Fracture can be the…
We’ve all heard the start-up narrative. Bootstrapped college drop-outs work out of a garage, build fast, get cash, strike it rich, and save the world. Being part of a start-up is nothing short of being a rock star, or at least from what you see on Twitter. In all seriousness, though, start-up fever is taking…
I first heard about Alice Lee last month through Twitter. Amid a flurry of 140-character statements, the headline about a Wharton student skipping class and deserving a job at Instagram caught my eye. Instagram? Skipping class? My mouse honed in. I arrived at Dear Instagram – With Love, Alice, a website with pretty cursive typeface floating daintily…
Last year, I had the awesome opportunity of speaking with Dr. Elaine Young’s (@ejyoung67) Marketing Management class at Champlain College in Burlington, Vermont. These ’social ninjas’ are truly maximizing their use of social media tools like Twitter and Foursquare to reach target markets. But, more importantly, they are using it to market themselves. Yes, for…
The Social Files 