Category: Design

Fracture- A New Standard in Wall Decor

“Edgy, stunning world-domination.” It is not quite the description you would expect for a photo printing company. Then again, the goal is not to simply print but to make memories tangible on glass, according to Sarah Ludwig, a Fracture employee. Fracture, a term coined by the company’s founders, Abhi Lokesh, 23, and Alex Theodore, 26, is defined as a…

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Don’t Make Me Think

The book “Don’t Make Me Think” made me do the exact opposite: think.  (Hence the sad confused face.) Perhaps that wasn’t the book’s intention, but it did. After close to 200 pages of explaining how to make things so simple that people don’t need to expend any effort thinking, the book made simplicity almost seem…

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