What am I actually doing? People ask me that a lot. I don’t have a straight answer. I am making no money, am essentially “jobless”, and have no particular path. One could say I am a freelancer, though that’s really just a euphemism for being unemployed since I float between various projects at minimal (sometimes zero) pay. Furthermore, I’ve skipped the few money-making opportunities I have to focus on fledgling ventures that may tank.
Logic questions my decisions, but I’m stubborn. I fill my time with projects that have little traction because a.) they challenge me, and b.) I learn from the visionaries behind them. There is a time and place for everything. Money and security are safe but my current priorities are personal growth, experience, and relationships. The wise wanderer holds off and restrains. My ultimate goal is to get on a rocket ship; until then, I wander.
I’m working with a team called MOWA. MOWA is a mobile photo-sharing game that partners with up-and-coming fashion brands and rewards socially-savvy media users with unique prizes. We aim to create a network of fashionable trendsetters to help brands advertise in this fast-growing mobile photo-sharing and gaming space. The app is currently pre-beta, but you can check us out at www.mowa.me and get on the subscriber list in the meantime. We are looking to test the Beta version of the app with 100 trendy, fashion-forward 20somethings so if you meet that criteria, leave a comment. (You get free stuff!)
I’m charged with user acquisition and media outreach which puts me smack in marketing/PR. Coming from journalism, this could be considered complete sell-out status. But here’s the thing (and a significant reason why I skipped work yesterday to join the MOWA founders): I enjoy it. Our communication approach is open and real and based on building real relationships by providing interesting content to the next stylistic generation. It’s not gimmicky. We’re connecting people to brands they love. All marketing jokes aside, that cuts straight to the reason why humans exist – to connect.
So, what am I doing again? I’m experimenting, figuring out what works and what doesn’t. I’m dirt poor, unreasonably idealistic, and hungry. But I figure as long as I am constantly evaluating where I am and feeling satisfied (even with a lack of answers), no one can question my actions. Not even myself.