Writing + An Announcement
“If you aren’t journaling what you’re seeing and doing so in a thoughtful way, you’re running yourself based on year or more old information, never cleaning off your blind spots. Just because you have funding doesn’t mean you put your head down.”
This was written as a word of advice to entrepreneurs on how to manage companies. However, I modified it for general life purposes because, entrepreneur or not, we are each our own company. We shouldn’t run our individual motors on year-old information. Similarly, cash flow in our bank account is no excuse to rest on our laurels.
On that note, I’ve been rather happy these past two weeks eating ice cream, watching movies, and on occasion, drafting lyrical tweets and emails. Somehow I think that’s enough to call myself a WRITER.
It got me thinking about why we write and situations that warrant burning the midnight oil, – – or in writer-speak, ‘writing by candlelight’. (which I have never actually done)
I’ll share here, candidly, what often really drives me to write:
1. FEAR: Buried in my conscience is a deep fear that the day I stop writing is the day I deteriorate back to simple googoogaga speak. Short S-V-O sentences. “Go here.” “Feed me.” “I want.” Flashback to the day of my 3rd grade writing assessment when I could barely construct an introductory paragraph with a ‘hook’, a 3-paragraph body with 5 supporting details and a zinger conclusion, resulting in a barely passing grade and making me despise writing, thus dashing all hopes of becoming a writer.
Engrained fearfully in my memory, this drives me. Like the gym rats who drag themselves to the gym for fear of gaining weight, my fear of being stripped of all ability to express is often just as extreme. So, I write.
More sensibly, I view writing as a way to clear off the mental counter, to make abstractions concrete in an otherwise tangled, dusty mind. When the clutter piles up, what results is clusterfuck in the brain.
So, I write.
2. GUILT – I call myself a writer on Google + and Quora. So, I better damn write.
3. THERAPY – My theory: writing mixes the disconnected new facts we pick up everyday with the existing knowledge we already have, creating new hunches. It provides the self-reflection to sift between hunches by understanding my innate bias, allowing me to pick out the best ones to follow.
4. VANITY – Finally, there is a self-serving aspect to it. Life can be awesome and I want others to know it. I like telling others about my life. Not sure when it kicked in but it was probably around the time in college I started taking pictures of myself with food. Though I am less inclined to do that now, I still believe that certain milestones are worth sharing and for that reason, I write these posts with an element of personal candor.
On that note (and since I can’t think of a better segue), I have an announcement to make:
This week, I start work at ZeroCater, a San Francisco-based startup dedicated to connecting companies with the best food in town. I’m their first account manager in New York City, so I’ll be helping them set up shop there.
After a few months of dabbling in the freelance life, I’m ready for this. While I felt liberated by my open schedule and enlivened by the opportunities, I was often plagued with uncertainty. Uncertainty with where random projects were leading me, how much would be in my bank account, how much longer I could afford to stay in the city on a shoestring budget. It was, I believe, the closest I’ve gotten to ‘real life’. I had to make choices and live the consequences, with nary an alternative to fall back on. It was trying and terrifying. But a lesson learned. Rarely does anything come in an easy 9-5 package unless we constrain ourselves to that bubble. I learned to more readily deal with the gray because Choice A and Choice B weren’t available. It was a necessary time for reflection.
I have no idea what this new position will bring. I can only guess that it will be wildly different, challenging, and tasty. Ultimately, I’m just excited to learn more about 3 of my favorite things: startup culture, food, and the workings of delivery/transportation/logistics in the never-ending gluttony of New York City. My two main goals are:
1. to begin each day with specific goals in mind, and
2. to be openly communicative with my co-workers.
Tomorrow, I fly out to San Francisco for 3 weeks of training, and will be back in New York mid-February to get the office started.
Before I turn the page and scribble on, I cast my shadow out into the air. Out with the old, in with the new. Cheers!

“On a good day, I’m caught up by something larger than myself, held in the light by some celestial movement. For a brief charged time I may be irradiated, able to cast a shadow version of something I only imagine. The shadow will never be the bright true self that I know exists, but it will be as precise as I can make it, as real, as sharp, as beautiful. I will cast this shadow into the air, where it may never be seen, or where it may be seen at a great distance, and only by one person, someone I will never know. The point is to cast the shadow out into the air.”
– Roxana Robinson, on writing
So proud of you, ment ❤ Congratulations and the best of luck!
Lynne,
Good luck with the new job!
David Choi
Sparring Partners Capital
212.490.2206
david@sparringpartners.com
Member FINRA-SIPC
Congrats on the new job lady! Can’t wait to hear about your food adventures 🙂