Category / technology

by Lynne Guey

A Note On #Techies

 “We should interrogate the code of cyberspace as we interrogate the bills of Congress.”

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Last week I joined 70,000 others in Austin for the interactive rodeo known as SXSW, a breeding ground for ideas & creativity. This meant a lot of pedicabs, food trucks, open bar parties, and hashtags.

A lot of my friends have asked what the experience was like. Questions range: What did you learn? What’s the next big startup?  Was it overrun by hipsters? Did you eat a 3D Oreo? It’s like I had been hurdled into the outer reaches of space and back to return & report on the other-worldly activities of those “techies”.

IMG_2891The fascination is understandable. It’s not everywhere you see people wearing Google Glass and dancing with robots like it’s perfectly normal. SXSW represents everything emerging, innovative, and techie….buzz words of the decade.

I’ve decided to share a few thoughts on the conference – both positive and negative – because there is clearly a curiosity. But my commentary is less about the festival itself and more about  tech as a “phenomenon” (spurred by an observation that the term “techie” has been rabidly used in recent months).

Lesson 1. South by Southwest is not so much about innovation in tech as it is about innovation in marketing. 

When did all this nerdy stuff become cool? One word: brands. Years before I even touched a computer, South by Southwest was just a humble little conference fostering relationships between indie filmmakers, bootstrapped technologists, and garage bands.

A purist would say these early builders are the real technologists, the ones who actually built the memory chips that make up each of our computers. Since the dot com era, however, that definition has changed. Marketers have accelerated the mass commodification of “pure” technology with their ability to package previously bulky tech items into hip and accessible tools for all. At SXSW, it’s the marketers who now run the show by connecting with the early adopters whose products they evangelize, and then ultimately attract mainstream attention. We all buy into it.

My personal gripe with today’s loose application of “techie” is that those who self-appoint that term, including myself, often only understand the external aspects of technology- the result of the internal wirings, but not the wirings themselves. As consumers, our understanding is rather limited to the outer ecosystem of online communities, landing pages, and sharing platforms.

But I digress. I guess it doesn’t really matter who “techies” are anymore. We’ve moved into a world of platforms and social feed-based behavior that allows anyone to create without knowing a line of code. Which means that aside from developers and designers, most of us don’t actually spend time building like the Leonardo da Vincis of the dot com era…and don’t need to. Have a computer? Claim your domain!

Which leads to my second point: Tech is not limited to hipsters.

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One of the strangest (and clearly most ingenious) selfies I snapped in Florida several years ago.

A recent phrase I’ve heard to characterize tech’s intruding influence on cities is “hood to hipster”. It implies that technology has resulted in increased gentrification, which the numbers (sadly) do support.

Admittedly, there were a lot of bikes, Warby Parker glasses, and converses at SXSW. And yes, participants in this “brave new world” are often SEO, CMS, Java, and Twitter gurus, overlapping with members of the “#selfie, #hashtag #excessive, Trader Joe’s” demographic.

The problem with describing tech as a strictly hipster phenomenon is that it precludes tech’s reach. The people who are going to adopt something early are often going to be upper-class “hipsters” with the means to. But as technology seeps into more areas of our life, it will inevitably become the underpinning of every industry. Tech is not so much an industry but a lifestyle everybody, regardless of class, will be adapting to.

This is why the public sector’s role in technology is crucial. The only way technology’s benefits can be experienced beyond a select population is when government prioritizes basic infrastructure upgrades that increase access to fast, reliable Internet, while implementing education training programs that make the less technologically-inclined prepared for tech-related jobs.

Chelsea Clinton noted in her keynote at SXSW that the distinction between “technologists” and “policy makers” is a false dichotomy. The “hood to hipster” phrase excuses the responsibility we each have to learn about this new world. There’s no excuse: we are all technologists.

So, what gives?

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The Spotify House at SXSW

“Silicon Valley’s Youth Problem”.  Even this accurate depiction of an important tech issue leaves me stuck. Pitting the old tech guard against today’s hungry youth yields nothing but balding folks angrily shaking their fists at millennials, a hardly desirable solution.

I don’t know the answer. One thing I do know: the new code of power lies in technology. Something we can all do, regardless of age, is to increase our tech literacy. Algorithms are the new gatekeepers: they affect our search results, what we read, what is deemed “news”.  That’s enormously powerful! To that end, we should be asking more than just “what is the news?” but “how did this information find me”? Understanding this basic code will set the framework for healthier, more proactive digital lives.

My overall feeling after leaving SXSW is a a mix of overwhelming awe at the explosive advances in tech, coupled with a cynicism that none of these advances are leading us toward a world all that meaningful. But my real angst comes from the frightening prospect that the majority of us, including mild consumers of technology like you and me, aren’t technologically literate enough to understand the algorithms controlling SO MUCH of our daily online lives. How does our current consumption feed future consumption? What is data being used for? When are algorithms harming us? (To learn more about algorithmic literacy, read this.) I also worry about the growing knowledge gap for those with absolutely zero technological prowess.

I’m aware of the irony. I work in technology and the very things I decry are fueled by my own actions: a love for the packaging & commodification of technology, which leads to a voracious appetite for more, which exploits our largest human vulnerabilities, which leads to compulsive behavior.  Yet that’s why I question it, knowing that speaking up is a privilege afforded to those with the luxury of access and with the hope that these questions can improve our evolving relationship with tech.

by Lynne Guey

Experimenting with Isolation

It started with a simple suggestion.

When I was teaching in Italy two summers ago, one of my host Dads suggested that I check into a nunnery.  Something told me this wasn’t a compliment.  I didn’t think spending all day with 8-year old Italian children had made me that wild, but who knows. Then he clarified,

“I recommend it for everyone. Silence can be good. We all need to be alone sometimes.”

Those words stuck. Not so much the nunnery part, but being alone. Up to that point, solitude had been a bit of a foreign concept. In college, I was pretty social and regarded as an extrovert. That summer too, I was constantly surrounded by people: at camp with students during the day, at home with my host family at night, and at various destinations with camp counselors on my travels in between. My sole alone time was before going to bed or in the shower . He’s right, I thought. I could use some alone time.

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This is what I imagine the solitary road to look like.

Since then, I’ve held an odd fascination with isolation. I’d dream of going on my own “Eat Pray Love” sabbatical. I found myself leaving a lot of social functions early to be alone. I arranged my current living space so I could spend a lot of time with myself.  I live with strangers who work long hours and are usually out of the apartment, so my space is my space and my time my time. It may sound strange, but I’m really comfortable with it. Spending nights holed in my room reading and writing, once uncommon for me, is now routine.

I still had never traveled alone. I tried several times that summer in Italy but somehow there was always something that got in the way (a last minute travel partner or cancelled trains)…I even ended up looking into nunneries but they were quite pricey and I couldn’t communicate with the nuns on the phone.

Then, two weekends ago, a $89 round-trip Amtrak deal to Montreal floated into my inbox. My first inclination was to share it with friends in New York to see if they wanted to join me on an adventure. But then I realized that this was my chance! This could be my “eat pray love”. My itinerary. My trip.

Selfishness ignited. Alone I went. 2 nights and a full day in Montreal, 18 hours on the train (9 hours each way), a little over 40 hours in Montreal, for a grand total of 60 hours in isolation. I was so EXCITED.

Of course, it wasn’t complete isolation. There were people around. I talked. People talked to me (sometimes in French). It wasn’t a silent retreat. The majority of my exchanges revolved awkwardly around my standalone nature.  This is a typical conversation when people saw me eating by myself:

“Are you waiting for someone?”

“Um, no. just me.”

“Are you visiting Montreal?”

“Yeah, for the weekend. Wanted to get away from New York.” (my way of signaling I wanted to end the conversation)

“Ohh, I see.”

At which point people would cautiously back away, assuming my boyfriend had just dumped me or I was a stressed out New Yorker on the brink of a meltdown, and that basically my life was in shambles. None of which was true, of course. Not entirely at least.

Most of the time, I kept to myself. The best part was the efficiency. By 4 pm Saturday, I had climbed Mont Royal, suffered near cardiac arrest waiting an hour in line for the city’s best poutin, embarrassed myself by bargaining at a Quebec designer’s fashion sale (note to self: it is not proper protocol to bargain outside of Asia), and consumed a half bottle of wine at a university cafe (judged by onlooking McGill University students studying for finals).

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In drunken glory, I reached the peak of my trip when I trudged through two feet of snow to the top of Mont Royal, 200 meters above ground to the sight of a city blanketed in white. The awe and wonder lasted about 42 seconds. I didn’t have anyone to ooh and ah with. So, as I slid back down the slippery slope of the mountain, I wondered – ‘What next?” If I’d been traveling with others, we would be running behind schedule (which would have surely been frustrating) but that wasn’t the problem. This time, I didn’t know what to do. I had no one to share the beautiful sight with. What’s more is that it was nearing happy hour and I was far from happy. Somehow in a matter of minutes, I had fallen from my highest high at the top of Mont Royal to major depressive disorder.

I mustered the energy to enter a bar, order a beer, and make friends. Something told me the latter probably wouldn’t happen when I pulled out my phone and discovered free wi-fi.  “No, Lynne, no.” I connected anyway. 15 minutes later, I was entering my 8th completed cycle of the vicious Facebook-Instagram-Twitter -Gmail wheel, which is where the anti-social part of this saga begins. Few things I can say with certainty, but I say with the surest certainty that scrolling through your social media feeds while surrounded by real living human flesh is the quickest way to feel like the loneliest person in the world. I left the bar a complete mute.

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My peaceful, solitary view from the train

I returned to my hostel cold and tired. Earlier in the day, a McGill University student had recommended a vintage nightclub. “Don’t worry,” she said reassuringly, “You won’t feel awkward going by yourself. I’m sure you’ll make plenty of friends.” That I needed reassurance I could make friends was enough to convince me I didn’t want to go. By 11 pm, I was packed and ready to catch my train for the next day.

The train ride back was markedly different from the train there. Two days earlier, the excitement of my solo adventure flooded my thoughts as I undocked at Montreal’s Central Station. Anything was possible.  I dared myself to make a new friend, meet a guy at a bar, or go crazy wild. None of that happened. Maybe that says I’m anti-social, a hermit incapable of connection. (Okay, calm down Lynne. You’re just introverted and shy.) But after 60 hours of little meaningful social contact, my feeling of loneliness had escalated to the point where I truly believed I had no friends in the world.

So, what can be gleaned from this adventure in isolation? That I’m an extremely melodramatic individual, prone to depression and marred by rejection? That solo trips yield delusions? Yes and yes. But more important than that, once I gained my senses back, I learned that we are not meant for isolation – –  at least not for more than 24 hours. It’s not healthy. Also, social media does not make you more social. Shocking, I know. However, it does supplement many social activities nicely which is why I would never completely eliminate it if you want to stay connected to a larger group. It’s a tool to document memories and keep track of interactions. (Case in point: while writing this post, I turned to my Instagram photos and Foursquare check-ins as a way of remembering the chronology of events and places I went to on my trip. In just two weeks, I had forgotten a lot.)

My eagerness to be alone has taught me several things. One is that we are social beings, even the most introverted of us. We need external stimulation to prevent us from going insane. Another is that independence, while efficient and empowering, does not make the best memories. Yet I had to experience a taste of it, in the form of loneliness, to know how to appreciate others.  For so long, I’ve selfishly believed my time alone was immensely more valuable than time spent with other people. I wanted efficiency in personal interaction and while listening to people talk, I wondered why they couldn’t get to the point. “What are you trying to tell me? Do we really have to stand here and make small talk?” I now see that people who are willing to allow me to enter their lives, be it through small talk or deeper exchange, are doing me a favor.

Of course it’s a matter of balance; it is never ideal to hear someone ramble on and on about nothing. And we all need our space and time. But when you can find that perfect volume where you can tune into other people’s stations without overpowering the own thoughts in your head – that’s a sweet spot.

To say that we each have our own story is only partially true.  We do have our own story, but we are not always the main characters. Pilots need passengers to take off. Otherwise it’s just a flight and not an adventure.

Note to friends: this saga reveals a slightly maniacal side of me. I am aware that I have many dear friends (including some of you readers) and appreciate your love and concern if you were worried . I am fine (usually) 🙂

by Lynne Guey

Why I’m Back on Facebook

“You have to get offline. I’ll say it again. You HAVE GOT TO GET OFFLINE. YOU HAVE TO GET F***ING OFF F***ING LINE.”  – advice from legendary E. Jean Carroll, of Ask E. Jean, America’s longest currently running advice column

Better advice could not be more emphatically expressed. I took it to heart for 4 months. 4 months of purposeful separation, living life offline, unplugged…or at least as unplugged as life can be when you have a smart phone and still tweet and email and you know, do almost everything except Facebook + Instagram. Still, give a girl some credit: pulling the plug on Facebook was a big deal, kind of like moving to a desert island. I even wrote a goodbye letter.  (melodramatic twentysomething)

I remained pretty social on the island. Before I knew it, 3 months had gone by. One night I thought about the social network and tried to log back in. There were several tell-tale signs I had been gone for a while; for one, I couldn’t remember my log-in. My web history was clogged with news articles instead of the usual Facebook photo albums and in fact I momentarily forgot who some people in those albums even were. Months before, merely typing www—>> triggered automatic completion of “site-thou-shall-not-be-named”.com, and now… LinkedIn has replaced it as the most frequently visited site. If ever there were a sign of professional maturity (or boringness)…

Upon sailing Home a few days ago, Facebook almost seemed foreign, like returning to college after being abroad for a couple months. Soon, though, the falsely jolly, slickly disingenuous first-world details that had ceased to exist during my time away came trickling back into consciousness. Bloop! There went the little red notification. And here we go again…

Ignorance is bliss, I had told myself. But what I’ve realized is that the problem was never really about Facebook or the technology or all the obnoxious statuses out there; the problem was me. I needed to clear out my own cache of judgement.

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I deactivated my Facebook and Instagram accounts on 12/12/12. Since it was supposedly the end of the world, I decided to enter the ‘new’ world with a clean slate. I wanted to return to the root of being social without the distraction of a buzzing phone, without feeling compelled to take pictures of my brunch, and without the aid of a red Facebook notification to alter my serotonin level. I entered detox mode.

My primary justification was personal. I thought that my personhood – the very root of my identity – had been reduced to a set of data points on Facebook. I was living my life out online. How could I allow a single website to simplify my life to a bunch of photos, text, and information? It was naval-gazing for sure, but I couldn’t shake it.  So, I left to return to my offline roots but not before posting a status on Facebook asking people to send me their email; I would write occasionally with life updates, philosophical meanderings, and other angsty Thought Catalog-like topics. Several people did reach out and I was happy to keep my social network limited to these newfound thought followers, family, and close friends. It was my way of keeping in touch.

Life offline was revolutionary & simple. It gave me greater appreciation for things beyond the digital realm such as parks, museums, and coffee shops with no wi-fi. I spent a month at home in Tennessee, a month in San Francisco, another month eating a bunch of really really good food for my job back in New York. Normally, I’d be sharing & posting like it was my job but I restrained. I just ate, just observed, just explored. The ‘justs’ were more than enough. No one was validating the awesomeness of my adventure, so I could focus on the actual act of exploring. It was great. There were moments when I wondered if I was missing out (and for sure, I later found out there was A LOT) but I was aware of the really important things.  In fact I remember secretly gloating that I knew about the new Pope before some of my Facebook-hounding friends did.  (Twitter – 1, Facebook – 0)

Ultimately, however, I discovered a glaringly simple truth through deeper offline conversations : we’re lonely. Some more than others, but at the end of the day, it’s a large reason why social networks like Facebook and Twitter have taken off. Introvert or extrovert, we’re all searching for some form of connection.

Yet connection is thrown around like free lunch these days. Mark Zuckerberg’s Facebook mission, “to make the world more open and connected” is noble. But just like lunch, real connection never comes free. You don’t amass friends and spit stuff into the never-ending stream of content and expect connection to magically appear. (You also don’t sell that information to marketers, but that’s another topic for another day.) Facebook is not the magic ingredient. If we truly want connection, we must first change ourselves.

When I logged back onto Facebook a few days ago, updating my profile with an affirming Facebook status “They always come back”, I found myself digging back into connections – weak, strong, and the many in-betweens. While catching up with the lives of those I had almost forgotten about, I was reminded of life’s continuous march. Over the course of our lives, things happen, people change. In this digital age, social platforms are there to document it all. While I traveled coast to coast, going from San Francisco to New York, life for others did not stop and wait for me to press ‘play’ to be reenacted. People continued to post, comment, like, and tag whether I was there to participate or not. I had missed a Canadian friend’s trip to New York with her band. I had missed lovely photos from an acquaintance’s wedding. I had no idea the company I worked for had uploaded and tagged an embarrassingly hilarious video of me. (Self-scrutiny commence.)

Anyway, I’ve come to the conclusion that my view of personhood must evolve like the times. I am nostalgic for a Web that no longer exists. I’d like to think of myself, as author Zadie Smith puts it, “a private person, a person who is a mystery, to the world and to herself.”  But I am naive. I’ve taken 4 months time (and an entire Facebook timeline of inner sciamachy) to set aside this identity crisis. I come back because I want to write. Truthfully. Part of that means knowing people. Social media is a way to be part of a conversation you’re creating together with fellow beings. For all its clutter, social media can be rich and multi-faceted. On other days, it can be also be self-glorifying, artificial, and so damn annoying that I wonder if I should just disconnect again.

But that’s life. Life is not always beautiful. Take it or leave it; I choose to take it. Not being on social media means I will simply know less about what is going on with other people.  That is not a bad thing. But even so, I firmly believe humans are not made to be fully removed from each other, whether that is physically or virtually. Do you want to participate and steer the conversation toward good? Yesterday’s Boston Marathon terror serves as an example. People gathered updates and news real-time to help those in need.  Coverage through social media was a mix of qualitative and informative, creating a complete (while heartbreaking) picture of the unfolding scene. The Internet, if we choose, really can be a useful tool for good.

For all its good, though, we must be reminded that the data points we generate can underrepresent reality. Living offline is messier and more complex. Walking away from social media, at times, is not necessarily practical, as we live in an age where many of our communities and lives are built on these platforms. So what I’m granting myself is an approach, a mindset: one of connection rather than comparison. It’s easy to look at the filtered photos and artuflly written statuses as gunk that clogs our news feed. But lighten up. On the days you peer into the screen of your laptop and simply can’t find any semblance of relation to your perfectly posed fellow human beings, just remember that what you see is a mere half-reality and carefully selected portion of life. Life isn’t simply the story you tell about yourself on the Internet. It’s merely one of many.

This is my relapse. I’m back to listen, contribute, and document the evolution of our virtual selves. This time, I realize I am not above it all. While I can’t promise zero judgment, I welcome your sharing. In a sense, I agree with Zuckerberg: our selves evolve and like it or not, it’s a story worthy capturing.

by Lynne Guey

Girls Talk Shop

The more often you create and share ideas, the better you get at it.

My friend Alex and I have decided to gather a few women every other week to brainstorm business plans, passion projects, and entrepreneurial ventures together. Our 20s are a critical period for growth and at a time when commitment to ideas is especially hard to find, we believe a group like this is necessary.

The goal is to compile ideas and follow through with ones that resonate. Some will be interesting, most will be lousy, one or two may even work. The point is to simply hold ourselves accountable to doing work that really matters. Ultimately, we want to find an idea that sticks and matches our unique strengths with the needs of the world.

What this group is not: a think tank or discussion group. Ideas are a dime in a dozen; money lies in execution. We’ll craft plans to make ideas happen. Some will fail but hey, failing isn’t as bad when there’s a group of other smart, motivated girls experiencing it with you.

If your current routine isn’t cutting it, join us as we experiment with projects that lead to greater fulfillment, if for any reason because doing stuff on your own is hard. We’re looking for a group of 4-6 New York women in their 20s, curious with a desire to learn and do something more. Any industry, talent, or niche is welcome. Leave a comment or email lynne.guey@gmail.com for details. We’ll likely be meeting on Sunday afternoon, so be willing to sacrifice Sunday brunch for this. In exchange, a supply of lady refreshments ie. wine & cheese, will be on hand.

If you’re not in New York, sorry- we’re keeping things local for now. But stay tuned!

by Lynne Guey

Day 24: Solutions

If ever there was a heaven on earth, I imagine it involving unlimited food & drink on a beach.  The world’s most talented and intelligent folks would be present, including David Muir and Anderson Cooper (my big news crushes). Cue the right music and they’ll change the world.

What’s described is basically one big cocktail party, only high-achieving and probably out of my reach. Since cocktail parties typically don’t accomplish much more than tipsy small talk (at least in this physical world), I can only hold hope that creating a productive (non-celebrity) one in the digital sphere is possible.

My friend Steve Spalding is working on a network that gets clever people together to discuss difficult (but solvable) questions, form thesis’ about how to solve them, and create actual solutions (papers, products, organizations, events etc…) to help chip away at them. Here are 3 examples of questions that this proposed network would attempt to solve (keep in mind there are a wide range, these are just the top 3 that piqued my interest):

Improving your diet is often as much about where and when you eat as it is about what you are eating, how can we develop way(s) to get people to include more vegetables, whole grains, lean proteins, and fruit in their diets without making the plan seem like a “diet”?

Crowdfunding technologies have been highly beneficial for small producers, artists, and engineers who need capital injections without the onerous terms often associated with them, however, they don’t allow communities to come together and share both their skills and their capital to create larger more complex projects. How can we develop a system of Crowddoing that brings people, their skills and their capital together to complete big projects? 

The reasons for high unemployment are complex and varied, but one solution that has been posed is to increase the ease, diversity and scope of entrepreneurial ventures, allowing more people to build stable companies that help kickstart new industries that can support new employment  How can we create better support systems to allow small entrepreneurs to develop more varied businesses faster, cheaper and more easily?

Eating healthier, enabling large-scale collaboration, and solving unemployment – who wouldn’t want this? Yet  we need people to seriously think about how. Also, there are more problems that need solving. What would make each of us advance closer to our best selves? How can technology help rather than limit us?  Steve proposes that we think about what we’d like to solve and pose it in a question. Perhaps presenting it to a group of other like-minded folks in the arena would yield tremendous progress.

I have a few questions which I will be sharing in the next post. If you have a question you’d like to pose or just want to learn more about this network – leave a comment, or drop Steve a tweet @sbspalding.

by Lynne Guey

Day 14: The Future

If you’re reading this from a cubicle, you probably won’t be in 2 years. If you’re reading from a laptop, you likely won’t be doing that either. Space and the tools we use in the space will be drastically transformed in the coming years. I’m not a psychic; this is strictly based on data, trends, and yes, a little bit of New York bias.

Living in New York is a bit like living in a time lapse. At the risk of sounding like an elitist urbanite, the rest of the country (San Francisco and Boston notwithstanding) trails in comparison. This is not meant to be condescending; it is simply a basic truth about metropolitan cities in general. With the sheer number of people (a large proportion being investors, technophiles, and creatives) progress is bound to unfold at a much more rapid pace.

One of the best places to witness the future is at co-working spaces. A co-working space is a shared work space for anyone who needs a place to plop down, get connected, and work outside of the basic constructs of a “normal” office space. Initially, co-working space was used by mostly freelancers as a way to escape the humdrum of working from home. Now, people from a variety of backgrounds flock to co-working spaces (developers, artists, independent consultants, even accountants and lawyers).

Last year when I was completely new to the tech scene, I visited New Work City, largely known as one of the first co-working spaces in New York. I personally believe it should be every New York newbie’s crash course into the tech world. I was immediately enlivened by the quiet energy buzzing inside. It was much better than a coffee shop, mostly because a.) no one was hogging the outlet, b.) no one near you was in an intense gossip sesh as you attempt to do work, and c.) coffee was FREE.  Outlets, productivity, and free caffeine yield generally good vibes. Who wouldn’t want that? As a freelancer, I would often go to coffee shops, not because I needed another 3 cups of coffee, but simply because I wanted a positive workflow that was conducive to getting things done. Most of all, I wanted an environment that reminded me I was not the only one. Connection. Something not unlike the college library buzzing with activity at 3 am during final exam week because you’re all in the same over-caffeinated, underprepared, cramming (aka screwed) state. Imagine that everyday, just with more chic chairs and desks, and more “sophisticated” problems to stress about. That’s a co-working space.

The number of co-working spaces in New York has doubled each year since 2006. In that same period of time, New York City has exploded as a tech hub. Vivek Wadhwa recently said, “In 2006, I wouldn’t have put New York anywhere on the map of leading tech hubs. Now it is literally number 2.” According to Tony Bacigalupo, founder of New Work City, there is a direct correlation between the growth of co-working and the explosion of New York City’s startup ecosystem. The reason? Co-working spaces facilitate transitions between jobs. In today’s ever-changing economy, a co-working space becomes quite necessary when you’re transitioning from a full-time gig to work at a startup or as an independent. This trend will only grow as industries continue to be disrupted. This is generation flux after all, and that’s not just a catchy phrase. The flux is real. Chaotic disruption is rampant, not just with the Facebook, Twitter, and Googles, but across industries. You see the writing on the wall in New York, as more and more people quit their corporate jobs and become their own boss by creating pockets within pockets among niche industries.

The future is about self-reliance, and this is another reason why New York paves the way. New Yorkers are famous (or infamous?) for being self-reliant. Tonight at a joint Mashable -BMW iVentures event, Albert Wenger of Union Square Ventures likened the age we’re living in now to the period of time when we shifted from an agrarian economy to the industrial age. The possibilities of where we could be post-digital are..who knows. Figuring out how to properly monetize workspace is one issue. Will it take on a sharing model similar to our homes (AirBNB) and cars (Zipcar)? What about the jobs crisis? The jobs of those whose industries are dismantled?

Looks like the future is already here.

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*Many of the insights from this post originate from a talk given by Tony Bacigalupo, co-working evangelist, from a Brooklyn Venture Community meetup on November 14. You can download his presentation at nwc.co/bkv-preso. I also highly recommend his blog, Happy Monsters.

*Also, if you’re interested in finding a co-working space in New York, here is a super handy guide compiled by Charles Bonello, a member of the NY Tech community, that includes details on every co-working space in the city.  He also shares some interesting stats: “There is currently about 600,000 square feet of co-working space available, which is equivalent to 400 Starbucks, the entire 11 story building that houses Lord & Taylor’s flagship store in NYC and the Port Authority/NYC’s lease at the World Trade Center.” Wow!

by Lynne Guey

Day 5: Dreams Evolving

My father recently won second place in an essay contest about the American Dream. The contest was sponsored by the Asian supermarket Hmart, which celebrated its 30th anniversary this year. It just so happens that my parents are also celebrating their 30 year anniversary of living in the United States. In 1982, they emigrated from Taiwan so my Dad could pursue graduate study. He eventually obtained his Ph.D. in engineering, gained employment, and rooted our family of 5 in Americana (suburban house, fence, lawn, and all). The rest is still a story waiting to be written.

The American Dream is an oft-used phrase by politicians these days. Both Barack Obama and Mitt Romney have praised entrepreneurship, innovation, and immigrants’ crucial roles in those fields; yet life usually manifests differently from the shiny tint we often associate with the Dream.

My father said in his essay:

The American Dream is a phrase most immigrants are chasing all of their lives knowingly or unwittingly. It means different things to different people…I believe that a successful and memorable American Dream requires not just determination, perseverance, strong work ethic, continuous improvement and understanding of one’s role; it also includes special joy of savoring the food and cultural heritages of one’s mother country.

The American Dream in real living form can be hard. Sacrifice, struggle, and constant work are the stuff real first-generation dreams are made of. What about for the second-generation? Having adjusted to a country’s customs, do those dreams shift and reappear in the form of comfort, stability, and status?

Two years ago, as a junior in college, I wrote a blog post, titled “A Spectacular Failure”. 5 paragraphs in, read:

I look at myself and know that I’ve been able to lead a comfortable life precisely because my parents struggled for me.  This is both a blessing and a curse.  I’m tempted to settle for a safe success, and know this is easily attainable because my parents have already set all the stones in place for me.  As long as I attend school, get good grades, go to college, graduate, secure a job, make money, marry, and raise a family, I’ll be happy.  Ot so I think. But is that it?  They’ve made the path easy for me to be comfortably numb.  There is absolutely nothing wrong with wanting to choose a path of stability & security…but, I can’t help but feel the itch of my parent’s youthful gamble resurrecting itself in me.

At the time, I used this as justification for the amount of time I was spending on CampusTweet.TV – a multimedia passion project of mine that was not yielding any tangible reward. I filmed restaurant reviews and offbeat stories around campus on my own time. At one point, I was working on it more than my actual school work, receiving no money or external validation. All logic was telling me to close shop, get some sleep, and invest more time in something with a more reliable yield (ie. school and graduating). But stubborn idealism gave me the resolve to build it into something bigger and I continued with the sleepless nights. If I failed, at least it would be a spectacular failure.

Well, I failed. The site is now dead, literally. We killed CampusTweet.TV halfway into my senior year when I started working for ABC. Idealism – 0, Reality – 1. But, this version of the Dream is still alive, and I think it’s even more relevant for all of us now, given the rapidly changing world we live in.

Almost 2.5 billion people use the Internet. We talk about immigrants moving to new countries. But we all live in a new space. We don’t just live in a physical world; heck, some of us spend more time wrapped in the digital and mobile worlds. That’s the new landscape. In the next 2-3 years, cheap Internet-connected tablets will enable hundreds of millions more to move into this arena. Same with the increased accessibility of mobile. Billions more will be able to share knowledge and speedily exchange communication as we, the privileged already do today. The new 3 billion on the Internet will build their own apps, solve their own problems. Vivek Wadwha says, “Over time, Internet access will be cheap or practically free–just like electricity is today.”

In this digital age, we are all immigrants. As new American citizens, my parents knew they had to work harder- not just to get ahead- but to simply be rooted in American society. The wacky world wide web, similarly, is a landscape bursting with new tools and networks. Get to know them. Success won’t be written by established traditions or inherited ties we can take for granted. They don’t exist. Instead, having an immigrant mentality – that of continuous improvement and understanding of one’s niche in the new technological space- will be crucial.  Claim your stake. Our roots remain the same, but we’re branching into new territory. Dreams do evolve.

by Lynne Guey

Women Helping Women: The Levo League

Fairy godmothers do exist. Just meet the women at The Levo League, who are helping Gen-Y women define and achieve their dreams with a sprinkle of what they call ‘Levo Love.’

It is difficult to contain my excitement as I write about this thing called ‘Levo Love.’ Being a Gen-Y woman myself, I am grateful for the plethora of opportunities available to me today, and I reckon the majority of modern-day educated women agree. We are not interested in whining about the plight of gender inequality. The Levo League understands, which is why they stand at a unique position to tackle a new set of dilemmas facing ambitious women today.

Emphasis lies on the the word ambitious, for ambition these days can serve as a double-edged sword. While it allows women to advance further, how often does it also conjure images of suited-up, back-stabbing slave drivers who, by way of coercion, cattiness, and (dare I say?) canoodling, work their way to the top? Devil Wears Prada, anyone?

This cutthroat mentality is not quite what I get as I chat over coffee and delicious yogurt parfait with The Levo League co-founders Amanda Pouchot, 26, and Caroline Ghosn, 25, near their New York office. Pouchot giggles while she reads aloud quotes from her newly-madeTumblr. Meanwhile, Ghosn earnestly exclaims, “How cool is it that our new office is right across from the movie theater?!”

Both exude energy from the carefree California coast where they attended college. While Pouchot was heavily involved as a student leader at UC Berkeley with Panhellenic Council and academic organizations, Ghosn found her passion in social entrepreneurship and begged to take classes at the Stanford Design School (usually limited to graduate students) while she was a Stanford undergraduate.

Their paths crossed shortly after they graduated in November 2008. At their first day of training at McKinsey Consulting, they were the only two women straight out of college in a group of 30.

“I didn’t speak at our first meeting,” Pouchot said. “I was so intimidated.”

The two women gravitated toward each other and soon became each other’s support system. In the competitive male-dominated work atmosphere, they were limited in who they could reach out to for advice, so they started brainstorming ideas for a platform where women could find support. The Levo League was born.

“We wanted to create a platform that democratized mentorship so that women could have opportunities to meet established, successful women and receive advice,” Pouchot said. “Ultimately it was about Gen-Y women [us] building something for other Gen-Y women.”

Since its launch on March 20, The Levo League has created a multimedia website some would liken to a LinkedIn for women. It certainly helps that they have backers like Facebook COO Sheryl Sandberg on their side.

But The Levo League’s beautiful ‘virtual corner office’ interface does more than just connect. With the modern office as your ‘home page,’ you can navigate to various sections, including a job search and company database, unique content on young professional lifestyle issues, and a ‘file folder’ stacked with career advice.

Click on the cozy-looking couch and you’re led to one of their most popular programs to date, “Office Hours,” which facilitates a series of live video chats with some of the most powerful women. Speakers so far have ranged from Gilt Groupe chairwoman Susan Lyne toFoodspotting co-founder Soraya Darabi. With a strong foundation in technology, questions to the women can be posed directly on the website or through tweeting and texting. “Office Hours” speakers resonate powerfully with The Levo League’s members.

Maghan McDowell, a magazine editor from Gainesville, Florida, is one of them.

“It is an incredible chance to learn from amazing real women that leave me wondering, ‘Is this real life?’” McDowell said.”It makes them seem more real, and it’s very inspirational. If they can do it, then why can’t I?”

That is what co-founder Ghosn likes to hear. One of her favorite quotes is the famous Jonathan Winters saying: “If your ship doesn’t come in, swim to it.”

She modified the quote saying, “Screw that, you don’t need a ship… just start swimming. You can swim toward an undefined goal, and you’ll figure it out as you swim.”

Levo, derived from the Latin root for ‘elevate,’ also aims to provide an upward financial trajectory for women, which is why the group is raising awareness about Equal Pay Day on April 17. On average, women make just 75 cents for every dollar their male counterparts makes.

“We want women to not be afraid to ask for more,” Pouchot said.

As The Levo League grows, more features are set to launch. One of them is The Levo Lounge, a conversation platform where members can message established women professionals on the network to individually connect for mentorship. Eventually, members will vote on “Office Hours” speakers in different fields. For now, anyone interested in becoming a member cansign up by submitting an ‘elevator pitch’ that describes her aspirations. Membership is capped at 10,000 for the month to enhance the experience for current users.

“Our short-term goal is to make these 10,000 women very happy,” Ghosn said. “Then we can focus on our long-term goal of becoming a generation-defining platform.”

Ultimately, it goes back to the simple Levo philosophy of women helping women.

“Our generation’s success will depend on individual successes, and the only way you can get those individual successes is to have a support network, a group that lifts you up,” Pouchot said.

Ladies, start showing some Levo Love. It’s a term you’re going to be hearing often very soon.

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If you are a career woman and interested in The Levo League, sign up here and watch theintroduction video so you understand what I mean when I say ‘Levo Love’ will be stuck in your head.

by Lynne Guey

Fracture- A New Standard in Wall Decor

“Edgy, stunning world-domination.”

It is not quite the description you would expect for a photo printing company. Then again, the goal is not to simply print but to make memories tangible on glass, according to Sarah Ludwig, a Fracture employee. Fracture, a term coined by the company’s founders, Abhi Lokesh, 23, and Alex Theodore, 26, is defined as a one-piece glass picture frame that mounts easily to your wall. Based in Gainesville, Florida, the term has now become a 10-person company devoted to changing the way people print and share their digital memories.

“The idea of Fracture originally came from our desire to work with digital imagery,” explains Lokesh. “We kept circling around the concept of disrupting the photo printing and framing space by creating new, innovative, photo products that were affordable, eliminated all the traditional hassles of photo framing, and could be used by multiple demographics.”

While we are apt to snap away, many digital images remain littered on our hard drives.

“Each picture has a powerful, unique story to tell, but we really don’t have a compelling reason to print and frame any of them,” says Lokesh. “It is just too costly and inefficient.”  Glass emerged as a perfect medium for the two University of Florida graduates to experiment with, mostly because of its modernity and cost-efficiency.

Consumers seem to agree.  In its inaugural year, between 2009 and 2010, Fracture processed approximately 2,500 orders. In 2011, the numbers grew more than five-fold, as the team processed close to 13,000 orders from around the world and generated more than $400,000 in revenue.

Some of that growth can be attributed to a Groupon promotion, which exposed Fracture to over 5000 customers across the country. Ironically, it is also what Lokesh cites as one of the company’s biggest failures and learning experiences. After being overwhelmed with thousands of orders they could not fulfill, Fracture was forced to delay thousands of orders by several months.

“It was incredibly hard for me to watch my teammates be put through something that they couldn’t do anything about. I felt like I failed them by not understanding what exactly we were getting into,” says Lokesh. “We tried to be as transparent as possible with our customers through the entire process and learned an indescribable amount regarding customer relations and company transparency.”

What seemed like a setback turned into a positive growing experience.

“We committed to following through on all the Groupon customers,” says Lokesh. “We didn’t run and try and find the easy way out, as simple as that could have been.”

That is just one of many scenarios that start-ups like Fracture face on a daily basis. Co-founder Theodore says there is no one single lesson you can learn from starting a company. “Entrepreneurship is a mess of lessons that you earn an understanding of only by experience in battle,” he says.

Within the next year, Fracture plans to solidify its production process and branch into new products.  In the long-term, the founders are thinking big.

“We want to be the Apple of photo decor…We’re really just scratching the surface of our potential, and we’re on the edge of some great things”, says Lokesh.

To see the lasting pieces of photographic art you can create, upload your photos to the Fracture website.

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by Lynne Guey

Dear Instagram

I first heard about Alice Lee last month through Twitter. Amid a flurry of 140-character statements, the headline about a Wharton student skipping class and deserving a job at Instagram caught my eye. Instagram? Skipping class? My mouse honed in. I arrived at Dear Instagram – With Love, Alice, a website with pretty cursive typeface floating daintily among clouds on a clear blue sky. Like a love letter, its greeting words expressed unabashed admiration:

“In a nutshell: I am a huge, huge fan of Instagram. And I want to be a part of your team.”

Love in the digital age? Some have called Dear Instagram an over-the-top ode to the popular iPhone photo sharing portal, Instagram, which has been downloaded more than 15 million times. But beyond the cute and welcoming background reminiscent of a day on the Bay (sailboats and sunglasses adorn the four pages), Dear Instagram is a thoughtful collection of ideas from a 20-year old who just really wants to work for Instagram. Within two days of its launch on February 16, it received more than 40,000 hits – not too shabby for a site built from scratch in 2.5 days. Media outlets from The Atlantic to Business Insider were quick to highlight how many classes Wharton junior Alice Lee skipped to produce the viral sensation- four- effectively using this ‘act of rebellion’ as clicking bait. But for Lee, skipping class is no big deal. Never afraid to breakaway, she took the entire fall semester off to work at the start-upFoursquare, build her photo business, and go to Africa.

I briefly met Lee this weekend while she was in New York for a client meeting.  She has maintained a flow of design and photography projects, even since before Dear Instagram was born. Lee began her own photo business two years ago, despite having never taken a professional photo class.

“I learn better when I experiment. I started messing around with photography when my Dad returned from China with a Nikon D100, one of the first DSLRs that Nikon came out with. I learned by following people, reaching out to other photographers, creating a photoblog, and posting my photos to Facebook, ” says Lee. “All the gigs I’ve gotten have been through friends, or friends of friends.”

Naturally, she references these experiences in her Instagram application. But more than a digital resume, Dear Instagram outlines concrete things Lee would actually do if given the opportunity to work at Instagram, which includes revamping the developer site and connecting with more photographers. On the final page of the site, which reads like a storybook, Lee concludes with the question “So why me?”, then quickly summarizes her own answer in a concise batch of sentences and graphics. Perhaps the more logical question to ask, however, is why NOT?

The outstanding nature of a website like Dear Instagram begs the question:  Is this the new standard for resumes? Do we all need to create a viral website to receive a second glance from respected companies these days? If so, save my spot in the unemployment line now!

Thankfully, Lee offers resoundingly simple advice that doesn’t require coding. In fact, her number one tip for job applicants is to just be genuine.

“Don’t do things for the sake of doing them, ” she says. “Don’t feel compelled to make a resume-y website just because “everyone else is doing it” – because that’s not a real reason to!”

Lee suggests showing, not just telling, how your strengths will add value. Think about what a company is lacking and provide a solution. If you are a writer, write potential copy for the website. If you are a designer, send a potential design, which is what she did. Lee thought the current Instagram developer site could use some improvement so she redesigned it and sent them a mock-up.

Proactivity is a strategy she often uses to much success. While helping a potential client with something unrelated to design, she decided to create website icons free of charge for the team to use. This established a regular collaboration and she is currently working on a major design project with the organization.

Lee’s interest in Instagram stands uniquely at the intersection of her photography and technology passions. With ten employees based out of San Francisco, Instagram is at the center of the start-up revolution – all the more reason why Lee loves the company.  However, she cautions that start-up culture is not for everyone.

“I think that it’s a certain type of person who wants to go into the start-up world and it’s really important to be honest with yourself in deciding if you’re that kind of person,” says Lee. “You have to work hard at your traditional corporate job, but in the start-up world, the onus is really on you and you are truly irreplaceable to the organization that you are a part of.”

Start-up or corporate, Lee’s career advice applies across the spectrum. Professionally, be smart and offer valid ideas, but what is equally important is being likable. This is significantly easier when you love what you do.  Lee wakes up with a smile knowing she has “a whole day ahead that I can spend building cool things.”

Lee and Instagram have talked but so far, no work arrangement is set.  Rest assured, with or without the InstaGig, this is not the last you will hear of her.

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original article can be found here at NextGen Journal.