Fairy godmothers do exist. Just meet the women at The Levo League, who are helping Gen-Y women define and achieve their dreams with a sprinkle of what they call ‘Levo Love.’
It is difficult to contain my excitement as I write about this thing called ‘Levo Love.’ Being a Gen-Y woman myself, I am grateful for the plethora of opportunities available to me today, and I reckon the majority of modern-day educated women agree. We are not interested in whining about the plight of gender inequality. The Levo League understands, which is why they stand at a unique position to tackle a new set of dilemmas facing ambitious women today.
Emphasis lies on the the word ambitious, for ambition these days can serve as a double-edged sword. While it allows women to advance further, how often does it also conjure images of suited-up, back-stabbing slave drivers who, by way of coercion, cattiness, and (dare I say?) canoodling, work their way to the top? Devil Wears Prada, anyone?
This cutthroat mentality is not quite what I get as I chat over coffee and delicious yogurt parfait with The Levo League co-founders Amanda Pouchot, 26, and Caroline Ghosn, 25, near their New York office. Pouchot giggles while she reads aloud quotes from her newly-madeTumblr. Meanwhile, Ghosn earnestly exclaims, “How cool is it that our new office is right across from the movie theater?!”
Both exude energy from the carefree California coast where they attended college. While Pouchot was heavily involved as a student leader at UC Berkeley with Panhellenic Council and academic organizations, Ghosn found her passion in social entrepreneurship and begged to take classes at the Stanford Design School (usually limited to graduate students) while she was a Stanford undergraduate.
Their paths crossed shortly after they graduated in November 2008. At their first day of training at McKinsey Consulting, they were the only two women straight out of college in a group of 30.
“I didn’t speak at our first meeting,” Pouchot said. “I was so intimidated.”
The two women gravitated toward each other and soon became each other’s support system. In the competitive male-dominated work atmosphere, they were limited in who they could reach out to for advice, so they started brainstorming ideas for a platform where women could find support. The Levo League was born.
“We wanted to create a platform that democratized mentorship so that women could have opportunities to meet established, successful women and receive advice,” Pouchot said. “Ultimately it was about Gen-Y women [us] building something for other Gen-Y women.”
Since its launch on March 20, The Levo League has created a multimedia website some would liken to a LinkedIn for women. It certainly helps that they have backers like Facebook COO Sheryl Sandberg on their side.
But The Levo League’s beautiful ‘virtual corner office’ interface does more than just connect. With the modern office as your ‘home page,’ you can navigate to various sections, including a job search and company database, unique content on young professional lifestyle issues, and a ‘file folder’ stacked with career advice.
Click on the cozy-looking couch and you’re led to one of their most popular programs to date, “Office Hours,” which facilitates a series of live video chats with some of the most powerful women. Speakers so far have ranged from Gilt Groupe chairwoman Susan Lyne toFoodspotting co-founder Soraya Darabi. With a strong foundation in technology, questions to the women can be posed directly on the website or through tweeting and texting. “Office Hours” speakers resonate powerfully with The Levo League’s members.
Maghan McDowell, a magazine editor from Gainesville, Florida, is one of them.
“It is an incredible chance to learn from amazing real women that leave me wondering, ‘Is this real life?’” McDowell said.”It makes them seem more real, and it’s very inspirational. If they can do it, then why can’t I?”
That is what co-founder Ghosn likes to hear. One of her favorite quotes is the famous Jonathan Winters saying: “If your ship doesn’t come in, swim to it.”
She modified the quote saying, “Screw that, you don’t need a ship… just start swimming. You can swim toward an undefined goal, and you’ll figure it out as you swim.”
Levo, derived from the Latin root for ‘elevate,’ also aims to provide an upward financial trajectory for women, which is why the group is raising awareness about Equal Pay Day on April 17. On average, women make just 75 cents for every dollar their male counterparts makes.
“We want women to not be afraid to ask for more,” Pouchot said.
As The Levo League grows, more features are set to launch. One of them is The Levo Lounge, a conversation platform where members can message established women professionals on the network to individually connect for mentorship. Eventually, members will vote on “Office Hours” speakers in different fields. For now, anyone interested in becoming a member cansign up by submitting an ‘elevator pitch’ that describes her aspirations. Membership is capped at 10,000 for the month to enhance the experience for current users.
“Our short-term goal is to make these 10,000 women very happy,” Ghosn said. “Then we can focus on our long-term goal of becoming a generation-defining platform.”
Ultimately, it goes back to the simple Levo philosophy of women helping women.
“Our generation’s success will depend on individual successes, and the only way you can get those individual successes is to have a support network, a group that lifts you up,” Pouchot said.
Ladies, start showing some Levo Love. It’s a term you’re going to be hearing often very soon.