The Value of Social

I’ve been on a “social media cleanse” since Monday. Not a full-out purge, just a mini-cleanse to rejuvenate. (That person on a juice cleanse…at the bar? That’s me.)

I’ve removed the Facebook and Instagram apps from my phone. It means I’m still able to go on these networks via desktop but also removes the temptation to compulsively, incessantly, maniacally graze through an unending stream of (mostly) uninteresting updates on-the-go. It’s a small move, but proven immensely helpful.

NYC Chief Digital Officer Rachel Haot gives the specs on NYC gov social media engagement.

NYC Chief Digital Officer Rachel Haot gives the specs on NYC gov social media engagement.

My cleanse lasts a week. On Monday, I’ll be back on the social grid, starting at NYCEDC as manager of social media and content. My task is to develop their social media, blog, and content marketing strategy, which will require full immersion in these platforms.

Though I sometimes decry the impertinent nature of social media content, I do believe in its value. The problem is I can never explain it. Does its primary value lie in the human capital that powers it? Its technological ability to surface interesting content? Its power to connect?

My real reason for disconnecting this week is to determine the void social media fills, if any. As I pull back the curtain and prepare to step behind the scenes of the grand social media production – taking on the “voice” of a 500-person organization – I’d like to know what exactly it is that people get out of their feeds.

So, I’m curious:

  • What gets your attention online?
  • How do you interact with social media? Do you use it as a discovery engine, an address book, news source?
  • What conversations/stories are relevant to you? (Particularly about your city?)

Please share your thoughts! I may be on a cleanse but ultimately, I believe that social media’s *nutritious* value is just waiting to be revealed. (sad food pun, sorry)

Food for thought:

Social Media Is For Listening.

Are You An IDIOT?

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One response

  1. Roya Tran

    Hi Lynne, I use social media for both personal and professional news sources. I am going to graduate from pharmacy school soon with a recent decision to pursue global public health. I like to use Facebook to keep in touch with the activities of international organizations that could be potential job prospects (e.g. WHO, USAID, MSI, Clinton Foundation, etc). A lot of times a simple picture of an event or a status update could pose an extensive research question for me. LinkedIn has been a great resource to find new contacts and to discover new employers.

    August 5, 2013 at 2:29 am

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